KEY RESPONSIBILITIES

1. Strategic Planning & Brand Management

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  Develop and execute the annual marketing strategy and calendar aligned with corporate objectives
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  Build and maintain a robust corporate brand across all product lines and market segments
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  Oversee marketing budgets, ensuring cost-effectiveness and measurable return on investment (ROI)
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  Conduct continuous market analysis to identify emerging trends, competitive dynamics, and growth opportunities
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  Position the organization as a thought leader in the agricultural technology sector

2. Product Marketing & Campaign Management

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  Lead new product and service launches with integrated, multi-channel marketing campaigns
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  Coordinate promotional activities including trade fairs, agricultural exhibitions, and farmer field days
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  Develop compelling marketing materials — brochures, digital content, demonstration videos, case studies — to support sales teams
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  Collaborate closely with Sales Managers to ensure seamless alignment between marketing activities and sales targets
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  Design and implement customer acquisition and retention programs
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  Manage promotional calendars for seasonal agricultural cycles

3. Digital Marketing & Communications

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  Manage and optimize the company's online presence, including website updates, SEO, and SEM strategies
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  Oversee content creation and management across all social media platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube)
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  Drive digital engagement initiatives that support brand awareness, lead generation, and customer education
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  Implement email marketing campaigns and marketing automation workflows
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  Collaborate with PR agencies to manage media relations and public communications
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  Monitor online reputation and respond to customer feedback across digital channels
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  Analyze digital analytics to inform strategy and demonstrate campaign effectiveness

4. Market Research & Customer Insights

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  Conduct customer surveys, focus groups, and feedback collection to refine marketing strategies
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  Analyze sales performance data to measure campaign effectiveness and market penetration
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  Develop customer segmentation models and buyer personas
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  Maintain and leverage a comprehensive database of current and prospective customers
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  Track competitor activities and provide strategic recommendations
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  Generate regular market intelligence reports for senior management

5. Team Leadership & Collaboration

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  Lead, mentor, and develop a high-performing marketing team
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  Provide guidance, professional development opportunities, and performance management
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  Foster a culture of creativity, innovation, and accountability
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  Liaise effectively with cross-functional teams including sales, technical, operations, and finance
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  Manage relationships with external vendors — advertising agencies, graphic designers, printers, digital consultants, and media houses
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  Coordinate with regional teams to ensure brand consistency across markets

Requirements

Educational Requirements

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  Essential:
  Bachelor's degree in Marketing, Business Administration, Communications, or related field
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  Preferred:
  Master's degree in Marketing, MBA, or relevant postgraduate qualification

Professional Experience

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  Minimum 6–8 years
  of progressive marketing experience in a senior capacity
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  Industry Experience:
  Preferably in agribusiness, agricultural technology, FMCG, or B2B technology sectors
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  Proven track record in managing integrated marketing campaigns from concept to execution
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  Demonstrated experience in brand strategy development and implementation
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  Strong background in digital marketing and e-commerce
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  Added Advantage:
  Familiarity with agribusiness markets, farmer engagement, and agricultural customer segments in Kenya and East Africa

KEY SKILLS & COMPETENCIES

Strategic & Analytical

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  Strategic thinking with strong business acumen
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  Data-driven decision-making and analytical capabilities
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  Market research and consumer insights analysis
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  Budget management and financial planning

Marketing Expertise

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  Brand development and positioning
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  Campaign planning and execution across multiple channels
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  Digital marketing proficiency (Google Ads, Meta Business Suite, LinkedIn Ads)
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  Content marketing and storytelling
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  CRM systems and marketing automation tools
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  SEO/SEM and website analytics (Google Analytics, Search Console)

Leadership & Interpersonal

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  Strong leadership and team management abilities
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  Excellent communication, negotiation, and presentation skills
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  Stakeholder management and relationship building
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  Vendor and agency management
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  Cross-functional collaboration

Personal Attributes

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  Results-oriented with strong commercial focus
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  Creative and innovative mindset
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  Excellent planning and organizational skills
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  Ability to work under pressure and meet deadlines
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  Self-motivated with high level of initiative
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  Adaptable to changing market dynamics

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  Achievement of marketing KPIs (brand awareness metrics, lead generation targets, market share growth)
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  Effective budget management and demonstrated ROI on marketing expenditure
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  Successful execution and impact of product launches and promotional campaigns
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  Growth in customer engagement rates across digital and offline channels
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  Increase in qualified leads delivered to sales teams
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  Customer satisfaction and Net Promoter Score (NPS) improvements
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  Website traffic growth and conversion rate optimization
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  Social media following and engagement metrics
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  Campaign performance against set objective