Job Description

Company Overview

Digital Auxilius, a growing provider of digital marketing, software development, and technology solutions, is looking for an experienced and results-driven Marketing Manager to lead and strengthen its marketing operations.

We are seeking a strategic marketing professional with strong experience in developing marketing strategies, managing digital campaigns, strengthening brand positioning, and generating business opportunities. The ideal candidate should have the ability to lead marketing initiatives, manage a team, oversee campaign performance, and align marketing activities with the company's overall business objectives.

The successful candidate will be responsible for developing and executing comprehensive marketing strategies, managing digital channels, driving brand awareness, generating qualified leads, and ensuring measurable returns on marketing investments.

Job Description

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives and growth targets.
• Plan, execute, and oversee integrated marketing campaigns across digital and traditional marketing channels.
• Lead and manage the marketing team, assign responsibilities, monitor performance, and ensure timely execution of marketing initiatives.
• Oversee digital marketing activities, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Develop strategies to strengthen brand awareness, market positioning, and the company's overall digital presence.
• Manage the company's website, social media platforms, and other digital marketing channels to ensure consistent brand communication.
• Identify target markets, analyze customer behavior, and conduct competitor and industry research to identify growth opportunities.
• Develop and execute lead-generation strategies to attract potential clients and support business development objectives.
• Collaborate with the Business Development and Sales teams to align marketing campaigns with lead-generation and revenue targets.
• Monitor campaign performance, analyze marketing metrics, and prepare regular performance reports with actionable recommendations.
• Manage marketing budgets, allocate resources effectively, and optimize campaign spending to maximize ROI.
• Oversee the development of marketing collateral, presentations, promotional materials, case studies, and other brand assets.
• Ensure consistency in brand messaging, visual identity, and communication across all marketing channels.
• Explore emerging marketing technologies, AI-powered tools, and automation opportunities to improve marketing efficiency.
• Manage relationships with external agencies, vendors, freelancers, and other marketing partners when required.
• Stay updated on industry trends, digital marketing developments, and competitor activities to maintain a competitive market position.
• Take ownership of marketing projects and ensure successful execution within agreed timelines and budgets.

Requirements and Skills

• 4–6 years of relevant experience in Marketing, Digital Marketing, or Brand Management, preferably with at least 2 years in a managerial or team-lead capacity.
• Bachelor's degree in Marketing, Business Administration, Communications, or a relevant field.
• Proven experience in developing and executing marketing strategies and integrated marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Hands-on experience with digital advertising platforms such as Google Ads and Meta Ads Manager.
• Experience with marketing analytics tools such as Google Analytics 4, Google Search Console, and relevant reporting dashboards.
• Strong understanding of lead generation, conversion optimization, customer acquisition, and marketing funnel management.
• Demonstrated ability to lead, mentor, and manage marketing teams.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong analytical and strategic thinking abilities, with a data-driven approach to decision-making.
• Ability to manage multiple projects, prioritize tasks, and deliver results within deadlines.
• Creative mindset with the ability to develop innovative marketing campaigns and brand-building initiatives.

Preferred Qualifications:

• Experience in IT services, software development, digital agencies, or B2B technology companies.
• Familiarity with international markets, particularly the US market.
• Experience with B2B marketing, LinkedIn marketing, and account-based marketing (ABM).
• Familiarity with CRM platforms, marketing automation tools, and AI-powered marketing solutions.
• Experience managing marketing budgets and reporting on campaign ROI.

Perks and Incentives

• Market Competitive Salary
• Paid Time Offs
• In-house Lunch Service
• On-the-Job Learning through Professional Learning Platforms
• Performance-Based Bonuses
• Transport Allowance
• Best Performance Award Every Month
• Professional Growth and Development Opportunities
• Exposure to International Clients and Markets
• Opportunity to Lead Strategic Marketing Initiatives
• Portfolio Building

Position Details

• Position: Marketing Manager
• Experience: 4–6 Years
• Job Type: Full-Time
• Work Arrangement: On-site
• Working Days: Monday to Friday
• Shift Timings: Afternoon
• Location: Karachi, Pakistan