Job Description

Marketing Manager

Compensation based on experience and qualifications.

Full-time, Tuesday-Saturday with availability on weekends and holidays.

Golden Ocala seeks a creative, strategic and results-driven Marketing Manager to lead marketing across Golden Ocala Golf & Equestrian Club, Golden Ocala Real Estate and Equestrian Luxury Homes.

This role combines strategic leadership with hands-on execution to strengthen our luxury brand, generate qualified membership and real estate leads, and enhance member engagement. The ideal candidate is an exceptional communicator who can translate the Golden Ocala lifestyle into compelling campaigns, content and experiences.

Key Responsibilities

Brand Strategy & Creative Direction

• Develop and execute marketing strategies aligned with organizational goals, growth initiatives and luxury positioning.
• Maintain a cohesive brand voice, visual identity and messaging across Club, real estate and equestrian communications.
• Guide storytelling that showcases Golden Ocala’s amenities, properties, people and lifestyle.
• Manage agencies, designers, photographers, videographers and other creative partners to ensure quality and consistency.

Content & Digital Marketing

• Lead the planning, creation and distribution of content across websites, social media, email, newsletters, advertising and print materials.
• Develop social media strategies for Instagram, Facebook, LinkedIn, TikTok and emerging platforms to increase awareness, engagement and inquiries.
• Oversee website and mobile app content, ensuring information is current, accurate, visually compelling and aligned with brand standards.
• Coordinate photography, video, drone footage and virtual tours that highlight Club experiences, luxury homes and equestrian properties.

Membership & Marketing

• Create relationships with current members and be their first point of contact with membership questions.
• Partner with the Membership Director to develop campaigns that communicate membership value, attract qualified prospects and support recruitment.
• Create targeted member communications that encourage participation in Club events, programs and amenities.
• Collaborate with real estate professionals to develop property-specific campaigns, promotional materials and lead-generation initiatives.
• Connect Club, real estate and equestrian offerings through a consistent brand experience that appeals to prospective members, buyers and residents.

Campaigns, Events & Public Relations

• Lead integrated campaigns for Club events, tournaments, seasonal programming, membership initiatives and real estate offerings.
• Collaborate with Membership Director on member events in order to maintain member engagement and retention.
• Establish campaign messaging, timelines and creative direction while coordinating execution across departments and external partners.
• Identify strategic partnerships, sponsorships, media coverage and community opportunities that strengthen brand visibility.
• Develop press releases and media materials, and coordinate promotional partnerships and media visits as appropriate.

Analytics & Collaboration

• Monitor website traffic, social engagement, email performance, campaign results, membership inquiries and real estate leads.
• Provide regular performance reports and recommendations to improve marketing effectiveness and return on investment.
• Serve as a marketing partner to leadership and departments across the Club and real estate businesses.
• Establish clear processes for gathering departmental updates, prioritizing requests and delivering coordinated communications.
• Stay informed on luxury hospitality, private club, real estate, equestrian and digital marketing trends.
• Qualifications
• Demonstrated experience developing and executing brand strategies and integrated marketing campaigns.
• Strong writing, editing, storytelling and creative direction skills, with an understanding of luxury brand positioning.
• Experience managing social media, email marketing, website content, digital advertising and marketing analytics.
• Proficiency in Adobe Creative Cloud, Canva, Microsoft Office and relevant marketing platforms.
• Excellent organizational and project management skills, with the ability to balance strategic planning and hands-on content creation.
• Strong interpersonal skills and the ability to collaborate with leadership, department teams and external partners.
• Exceptional attention to detail and a commitment to producing polished, accurate communications.
• Experience in luxury hospitality, private clubs, real estate or equestrian marketing preferred.

Please submit your cover letter, resume, and any supporting materials or portfolio work you’d like us to review to brittney.crum@goldenocala.com.