Job Description

Marketing Manager – Residential Real Estate

Location: New York City, NY

Compensation: 125,000–150,000

Industry: Residential Real Estate / Brokerage

About the Opportunity

Upward On is partnering with a well-established, full-service NYC residential real estate brokerage to identify a talented, creative, and hands-on Marketing Manager.

With more than 20 years in the NYC market, multiple offices, and a team of over 200 real estate professionals, our client has built a strong reputation across residential leasing, sales, and property marketing.

We are seeking a Marketing Manager who combines strong creative instincts, a sharp eye for design, and a brokerage-minded approach to marketing. This is an opportunity for someone who enjoys both developing strategy and rolling up their sleeves to execute it.

The ideal candidate understands the fast-paced NYC residential real estate market and knows how to create marketing that drives visibility, generates leads, and ultimately helps brokers win business.

Key Responsibilities

Branding & Creative Direction

• Lead branding and creative initiatives across the company and its property portfolio.
• Design high-quality marketing collateral, pitch books, presentations, and property marketing materials.
• Maintain brand consistency across all marketing channels.

Digital Marketing

• Manage company and property websites, digital campaigns, and social media.
• Develop and execute digital marketing strategies that drive engagement and lead generation.
• Identify opportunities to strengthen the firm's online presence.

Creative Production

• Coordinate photography, videography, floor plans, virtual staging, signage, and other marketing assets.
• Produce polished, professional marketing materials in-house.
• Work with outside creative partners when needed.

Market Research & Strategy

• Prepare competitive analyses, rental surveys, and market reports.
• Support brokers with marketing strategies, listing presentations, and property positioning.
• Stay informed on NYC residential market trends and competitive activity.

Project & Vendor Management

• Oversee multiple marketing projects, budgets, and deadlines.
• Manage outside vendors while maintaining a hands-on role in creative execution.
• Ensure timely delivery of high-quality marketing materials.

Marketing Infrastructure

• Develop scalable marketing processes, templates, and systems.
• Identify opportunities to improve efficiency and consistency across the brokerage.
• Build tools and resources that support agents and leadership.

Qualifications

• 3–5 years of relevant marketing experience, preferably within NYC residential real estate.
• Strong graphic design and creative production capabilities.
• Excellent design sensibility with the ability to produce polished marketing materials independently.
• Familiarity with NYC residential leasing, sales, and rental market dynamics.
• Experience managing digital marketing, websites, and social media.
• Strong organizational skills and the ability to juggle multiple projects and deadlines.
• A proactive, resourceful, and solutions-oriented approach.
• Excellent communication skills and the ability to collaborate with brokers, leadership, and outside vendors.

Who Will Succeed in This Role?

We're looking for a creative marketer who thinks like a broker.

Someone who understands that great marketing isn't just about beautiful materials — it's about winning listings, attracting clients, and generating business.

This is not a role for someone who primarily delegates creative work to agencies. Our client wants a true hands-on marketing professional who can develop a strategy, execute creative projects independently, and bring in outside resources when necessary.

The right person will be equally comfortable designing a compelling pitch book, launching a property marketing campaign, and working directly with brokerage leadership to support business growth.

Compensation

125,000–150,000 annually, commensurate with experience.

Interested?

Upward On specializes in connecting exceptional talent with leading real estate companies.

Qualified candidates are encouraged to apply for a confidential conversation.