Wolters Kluwer

Marketing Manager

Wolters Kluwer  •  Madrid, ES / Castellana, ES (Onsite)  •  2 hours ago
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Job Description

About Wolters Kluwer Legal Software

Wolters Kluwer Legal Software is part of the Legal & Regulatory division and provides trusted, AI-powered solutions that help legal professionals work more efficiently, reduce risk, and make informed decisions.

As our Field Marketing Manager for Spain, you will take ownership of regional marketing initiatives that drive demand, pipeline, and revenue growth for our Legisway and Kleos solutions. Working closely with sales, product marketing, and content marketing teams, you will ensure global strategies are successfully adapted and executed in the Spanish market.

The Role

This is a hands-on marketing position focused on translating strategy into action. You will develop and execute local campaigns, manage events and digital programs, and use data-driven insights to optimize performance and support business growth.

Key Responsibilities

  • Develop and execute the field marketing strategy for Spain, aligned with regional and global business objectives.
  • Drive demand generation and pipeline growth through integrated marketing campaigns.
  • Plan and deliver marketing programs, including events, webinars, partner initiatives, and digital campaigns.
  • Partner closely with local sales teams to support commercial priorities and revenue targets.
  • Localize and activate global campaigns to ensure relevance for the Spanish market.
  • Track, analyze, and report on campaign performance, pipeline contribution, and ROI.
  • Optimize marketing investment using data-driven insights and performance metrics.
  • Collaborate with field marketing colleagues across Europe to share best practices and drive consistency.
  • Act as the voice of the Spanish market, providing customer and market insights to influence regional planning.
  • Support and guide junior team members on day-to-day marketing activities when required.

What We're Looking For

Experience & Skills

  • 3-6 years of experience in field marketing, preferably within B2B software or SaaS environments.
  • Proven success in demand generation, lead acquisition, and pipeline creation.
  • Strong experience planning and executing events, webinars, and industry conferences.
  • Experience working closely with sales teams to develop and deliver revenue-focused marketing programs.
  • Understanding of the Spanish business landscape and B2B buyer journey.
  • Familiarity with marketing automation, CRM, and reporting platforms, such as Salesforce and Eloqua.
  • Strong analytical skills with the ability to translate data into actionable recommendations.

Personal Attributes

  • Fluent in Spanish and English, both written and spoken.
  • Strategic thinker with a hands-on approach to execution.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Excellent communication and presentation abilities.
  • Positive, proactive, and results-oriented mindset.
  • Comfortable working in a fast-paced, international environment.

Preferred

  • Experience within LegalTech, professional services, or another regulated industry.
  • Exposure to regional or multi-country marketing programs.

Why Join Us?

This is an opportunity to play a key role in growing a market-leading LegalTech business, working with innovative AI-powered solutions and collaborating with talented teams across Europe. You'll have the autonomy to shape marketing success in Spain while making a measurable impact on business growth.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Wolters Kluwer

About Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

Beware of Recruitment Fraud! 🔒

Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:

- Apply only via our secure Workday hub on our Careers page.

- Our recruiters never ask for banking info or payments.

- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail).

Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.

Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Alphen aan den Rijn, NL
Year Founded
1836
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