Job Description

Job Title: Marketing Manager

Band: 4

Salary: £48,027 - £54,751

Available Locations

Liverpool, Newport, Norwich, Glasgow or Birmingham.

The following locations listed below are restricted to contracted GCA staff already based in one of these offices:

London, Bristol, Manchester or York.

External applicants are not eligible for these sites. If you select one of these locations as an external applicant your application will, unfortunately, be withdrawn.

Contract Type: 12 Month Fixed Term

Hours: Full Time

Closing Date: 23rd November 2026

Interview Date(s): 7th/9th December 2026 (subject to change)

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Watch our Webinar on the above link and gain valuable insight into GCA and our recruitment processes.

Are you a digitally-led and innovative marketing professional ready to build our brand and tell our 'value for the nation' story with impact? We are seeking a proactive and experienced marketing manager who can hit the ground running for this 12-month fixed-term opportunity.

If you have a passion for creative excellence, trying new ideas and a proven ability to boost team performance, this role offers an exciting opportunity to play a lead role in the delivery of our multi-channel marketing strategy, elevating our brand, and managing a team of 3 marketing officers.

Job Summary

This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people at GCA. You will be working in a complex and dynamic environment at the heart of government.

Working under the Deputy Head of Marketing, you will act as a strategic lead creating compelling and engaging multi-channel marketing activity that achieves organisational goals. You will be comfortable taking the initiative and shaping the narrative of our campaigns. As an experienced people manager you will empower our marketing officers to deliver their best work ensuring all our activity builds brand awareness and drives action.

Key Accountabilities:

• Lead and guide team members, manage performance to ensure a high-performing team, and support staff development through regular feedback
• Lead the development of innovative and creative marketing content, working collaboratively across GCA to source material and stories
• Leverage the latest marketing technology, tools and automation to reach target audiences effectively
• Use data and insight to develop audience-led marketing plans aligned to strategic business priorities
• Manage and build relationships with internal and external stakeholders, to ensure a strong and consistent brand narrative
• Evaluate performance and use actionable insights to optimise marketing outputs and results
• Ensure consistent, high-quality application of our brand across all marketing outputs
• Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards

Essential Criteria (to be assessed at application stage):

• Line manager experience / capability: experience managing a team, mentoring individuals to support delivery and professional development
• Strong strategic thinking and planning skills: ability to translate business goals and marketing strategy into delivery plans that achieve operational results
• Digital marketing: extensive experience of using digital marketing tools, platforms and solutions to deliver marketing activity with impact
• Evaluation and insight: experience evaluating marketing performance and identifying actionable insights based on relevant and robust data
• Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives

Success Profiles (to be assessed at interview):

Experience

Behaviours

Leadership - Lead success profile

Communicating and influencing

Delivering at pace

Technical

Creative storytelling skills - to be assessed via presentation at interview

(A link to the Civil Service Success Profiles Framework is provided below)

Success Profiles Framework

Valuing our people:

• Competitive salary
• Generous pension scheme
• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Flexi time scheme (available for B1-B6)
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays

Want to make a difference? Find out more about the rewarding work that we do in our candidate pack.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy.

We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact recruitment@gca.gov.uk

Working flexibly, delivering outcomes

GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro-rata) at their contracted office, another GCA site, or off-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.

Artificial Intelligence

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.

Selection Process

The Lead success profile for this role will be Leadership. During the interview you will be expected to do an presentation on a technical skill (Creative storytelling skills)

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact recruitment@gca.gov.uk.

Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.

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Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

Complaints Procedure

Our recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles details of which can be found at https://civilservicecommission.independent.gov.uk/recruitment/recruitment-principles/

If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact recruitment@crowncommercial.gov.uk in the first instance.

If you remain unsatisfied with the response you receive you can then contact the Civil Service Commission at info@csc.gov.uk

Internal candidates should apply using their Workday account. Please use the careers hub for your application.