Job Description

Company Description

Our client is one of Bangladesh's fastest-growing SaaS and Fintech startups, serving over 7 million MSMEs with digital tools and embedded financial services. Their mission is to empower small businesses across the country to go digital and thrive.



About the Role



Our client is hiring a Marketing Manager to take full ownership of marketing across both business lines. There is no separate Head of Marketing, so this role covers both. You will lead a team of 4–5 across paid ads and social, product marketing, and content. Our client wants an experienced marketer who takes charge & improves what exists and does not wait to be told what to do.



Key Responsibilities

• Marketing leadership
• Own marketing strategy and execution for both business lines.
• Lead and develop a team of 4–5 across paid ads and social, product marketing, and content.
• Set priorities, plans and standards for the team; review and improve existing campaigns.
• Growth and acquisition
• Drive user acquisition and subscription sales for the small-business software.
• Generate demand for the B2B lending product.
• Run paid digital campaigns across Meta, Google and TikTok.
• Plan offline, field and trade marketing aimed at shop owners and small businesses.
• Product and lifecycle marketing
• Run SMS, push notification and CRM campaigns to activate, convert and retain users.
• Work with product and sales teams on launches and positioning.
• Content and brand
• Oversee video, static, copy and SEO content.
• Build the brand, manage PR, and run partnerships and co-marketing.
• Research and analytics
• Run market research to understand customers and competitors
• Track campaign performance and use data to decide where to invest.
• What Success looks like
• Month 1: Take full control of all marketing activity, channels and the team.
• Month 1: Review current campaigns, spend and results; report what to fix to the CEO.
• By end of Month 2: Present a marketing plan for both business lines, with clear targets.
• Months 3–6: Deliver measurable improvements in acquisition and subscription sales.

Skills & Qualifications

• Minimum 5 years of marketing experience, including leading a team.
• Proven track record of marketing software or subscription products that drove sales.
• Hands-on experience running paid ads for subscription sales
• Strong skills in Meta Ads Manager, Google Ads and Google Analytics.
• Experience with SMS, push notification or CRM campaigns
• Data-driven: comfortable with funnels, conversion rates and campaign reporting.
• Self-driven: brings ideas and improvements, does not wait for instructions.
• Excellent written and spoken English and Bangla.
• Degree in Marketing, Business or a related field.
• Startup experience strongly preferred; fintech experience a plus.

Employment Structure

• On-site in Farmgate, Bangladesh | Full-time
• Salary: BDT 70,000 - 80,000
• Benefits: 2 Festival Bonuses + Paid Leaves
• Work Week: Sunday-Thursday, 10:00 am - 7:00 pm

Hiring Process

1. Screening interview with Talvette
2. Screening interview with the client
3. Interview with CEO
4. Team Interview
5. Take Home Assessment
6. Interview based on take home assessment
7. Receive an offer
8. Join their team full-time