Job Description

Locations: Cayman Islands; Kingston, Jamaica; Trincity, Trinidad And Tobago; Barbados

Categories: Brand, Marketing and Propositions

Req ID: 77698

Whats The Role

The primary function of the role is to lead and own the end-to-end marketing function for the business — translating commercial and company strategy into integrated marketing plans across all Lines of Business (Fixed and Mobile), spanning brand, product marketing, digital, CRM and customer lifecycle marketing, and internal/external communications.

What You'll Do

• Develop end to end marketing executions across cross functional teams including Advertising, brand communications, product marketing, PR and digital execution to ensure efficient and effective customer journey.
• Implement the consumer and business marketing activities through end-to-end campaigns in all available channels
• Own and lead the overall marketing strategy for the Line(s) of Business,including brand positioning, brand guidelines and brand vision, product marketing, and customer lifecycle/retention marketing for short- and long-term initiatives.
• Manage promotional collateral, brand image and marketing content across all customer touchpoints.
• Demonstrate clear understanding of the full marketing budget, objectives and commercial targets across Fixed and Mobile lines of business.
• Prepare and manage budget and expense allocation against commercial objectives and targets.
• Monitor and track ROI of all marketing campaigns. Report progress and analysis of effectiveness of plan and programs.
• Review and challenge business cases, pricing adjustment or product related changes that adversely impacts customer journey.
• Monitor and analyze commercial KPIs with associated corrective action (develop marketing and communication plans based on customer insights and/or commercial results), including customer lifecycle and retention marketing performance.
• Leverage analytics data, digital trends, user behaviors, competitive audits evaluations to inform digital marketing approach.
• Collaborate with strategy and creative teams to ensure that digital strategies and CRM/marketing automation activity are properly integrated within the larger marketing programs.
• Drive post campaign implementation reviews to enable analysis of “lessons learnt” for future planning.
• Work with central and local advertising, PR and communications agency partners to develop and execute integrated marketing in support of the annual marketing plan.
• Lead and develop the marketing team and/or agency partners, ensuring capability, capacity and performance align with business priorities.
• Own product marketing and go-to-market planning for new product and service launches across Fixed and Mobile lines of business.
• Lead customer loyalty, retention and lifecycle marketing programmes, including CRM-driven personalization and campaign automation.
• Act as a key lead for external and internal communications, including PR, media relations and corporate messaging, in collaboration with the Communications team.

Knowledge & Experience

• Bachelor’s degree in Management, Marketing or a related field required; an advanced degree will be an asset.
• 7-10 years of work experience in progressively responsible marketing leadership roles, spanning brand, digital, CRM and/or communications. Experience in Public Relations and managing direct reports or agency teams is a strong asset.
• Experience in digital marketing, CRM and marketing automation platforms will be an asset.
• Demonstrated experience in developing customer engagement programs that contribute to positive brand perception.
• Experience managing cross-functional teams, direct reports and/or external agency partners.
• Knowledge of media channels to ensure we deliver the right message, right channel, right time
• Ability to work with multiple teams to accomplish goals

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region

Why Join Us

Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws

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