Job Description

Marketing Manager

Summary:

As Marketing Manager, you will serve as the steward of the Kenworth of Louisiana, Southland

PacLease, and Central Gulf Machinery brands, leading strategic marketing initiatives that

strengthen our presence across Louisiana and drive business growth across all three organizations.

Working closely with executive leadership, you will develop and execute marketing strategies that

enhance customer engagement, support recruitment and employee retention efforts, and increase brand

visibility across the diverse markets we serve. This role acts as a key liaison between operations,

sales, and HR teams, ensuring alignment of marketing efforts with business objectives. Ideal

candidates are results-driven professionals who combine creativity, business acumen, and a passion

for building meaningful connections that contribute to long-term organizational success.

Essential Duties:

• Develop and execute marketing strategies that drive revenue growth, customer retention, brand

awareness, and business objectives.

• Lead integrated marketing campaigns across digital, social media, email, web, events, and

community channels.

• Strengthen brand consistency and customer experience across all locations, communications,

and touchpoints.

• Oversee digital marketing initiatives, including website management, SEO, local search

optimization, advertising, and performance analytics.

• Create compelling content that showcases customer success, employee engagement, company

culture, and community impact.

• Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing

efforts with strategic priorities and growth opportunities.

• Analyze market trends, customer insights, competitor activity, and campaign performance to

identify opportunities and drive continuous improvement.

• Manage the marketing budget and external partners to maximize efficiency, quality, and return

on investment.

• Support talent acquisition, employer branding, and workforce development through targeted

recruitment and engagement campaigns.

• Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives,

and community outreach programs.

• Serve as a strategic liaison across departments, translating business objectives into

actionable marketing and communication plans.

• Present campaign results, key performance indicators, strategic recommendations, and business

insights to leadership.

• Other Duties as needed

Qualifications:

• Bachelor's degree in marketing, business, communications, or related field preferred.
• 4–7 years of marketing experience, preferably with experience managing campaigns, vendors,

budgets, or cross-functional projects.

• Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid

advertising, and website management.

• Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365,

project management platforms and design tools such as Canva or Adobe preferred.

• Ability to write clearly, present confidently, manage competing priorities, and influence

across departments.

Work Environment:

In a professional office environment, employees routinely use standard office equipment such as

computers, phones, photocopiers, and filing cabinets. The role involves prolonged periods of

sitting at a desk, with frequent use of hands and fingers for typing and handling office equipment.

Occasional standing and walking are required to communicate with different departments.

Employees may need to lift and carry office supplies or small packages weighing up to 20 pounds.

Good vision and clear hearing are essential for reading documents and effective communication. The

work environment is typically climate-controlled, with occasional exposure to the busier dealership

floor.

This position is based in Southeast Louisiana and may be office-based in one of our locations in

Houma, Harahan, Hammond, or Port Allen. The selected candidate is expected to primarily office from

one of these locations. As business needs evolve, there is potential for a hybrid work arrangement

in the future, subject to company policy, role requirements, and performance expectations.

This role requires the ability and willingness to travel throughout Louisiana approximately 20% of

the time to support operations, lead improvement initiatives, collaborate with stakeholders, and

participate in project activities across multiple locations.

EEO Statement:

It is the policy of Kenworth of Louisiana, LLC to provide equal employment opportunity (EEO) to all

persons regardless of age, color, national origin, citizenship status, physical or mental

disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or

expression, genetic information, marital status, status with regard to public assistance, veteran

st tus, or any other characteristic protected by federal, state or local law. In addition, Kenworth of