Job Description

Segment Marketing Manager

Mid-Market & Enterprise | Canada

Are you a strategic marketer who loves building campaigns that generate measurable business impact? Do you thrive in collaborative, fast-paced environments where you can influence growth, shape strategy, and partner directly with leaders?

We're seeking a Segment Marketing Manager to lead demand generation and go-to-market initiatives for Mid-Market and Enterprise customers across Canada. This is a high-impact opportunity for an experienced B2B marketer who can blend strategy, creativity, and execution to drive customer acquisition, pipeline growth, and market expansion.

What You'll Do

As a key member of the marketing team, you'll be responsible for developing and executing integrated marketing programs that engage decision-makers, accelerate sales opportunities, and strengthen brand presence within Mid-Market and Enterprise organizations.

Key Responsibilities

• Develop and execute segment-specific marketing strategies that drive awareness, engagement, demand generation, and revenue growth.
• Own the end-to-end campaign lifecycle, from planning and launch through optimization and performance analysis.
• Create and deliver integrated marketing programs across digital, content, email, webinar, social, and event channels.
• Partner closely with Sales leadership to build programs that support new business acquisition and pipeline acceleration.
• Develop compelling messaging and value propositions tailored to multiple buyer personas and complex buying groups.
• Create sales enablement materials that support conversations throughout the customer journey.
• Leverage market insights, customer research, and competitive analysis to inform marketing strategy.
• Lead thought leadership initiatives including webinars, case studies, customer stories, and industry-focused content.
• Track campaign effectiveness through KPIs, analytics, and reporting while continuously optimizing performance.
• Represent the marketing function with stakeholders and communicate business impact, results, and strategic recommendations.
• Support industry events, conferences, and partner initiatives that enhance brand visibility and generate qualified opportunities.

What We're Looking For

• 5+ years of B2B marketing experience, ideally within SaaS, technology, fintech, HR technology, or other complex solution-selling environments.
• Proven success developing and executing demand generation programs that drive pipeline and customer acquisition.
• Experience owning marketing campaigns from awareness through conversion.
• Strong understanding of buyer journeys, lead nurture strategies, and conversion optimization.
• Experience supporting Mid-Market, Enterprise, or National Account audiences.
• Exceptional communication and stakeholder management skills, including experience working with leaders.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience collaborating with Sales, Product, Customer Success, and other cross-functional teams.
• Familiarity with CRM and marketing automation platforms.
• Ability to balance strategic thinking with hands-on execution.

What Sets You Apart

• Experience supporting complex B2B buying committees and multiple stakeholder personas.
• Strong sales alignment and revenue marketing experience.
• Expertise developing sales enablement content and nurture programs.
• Confidence presenting marketing strategy, performance metrics, and recommendations to leadership teams.
• Passion for creating innovative marketing programs that deliver measurable business results.

Why Join?

• High-visibility role with significant influence on growth strategy.
• Opportunity to partner directly with executive leadership.
• Ownership of impactful marketing initiatives that drive business outcomes.
• Collaborative, growth-oriented environment where ideas are valued and execution matters.
• A chance to shape how a leading organization engages and acquires Mid-Market and Enterprise customers across Canada.

Additional Information

• Interviews are expected to commence in October 2026
• Hybrid work environment
• Opportunity to partner directly with executive leadership and influence national growth strategies
• Apply here or share your resume with a candidate summary to the email listed

Job Type & Location

This is a Contract position based out of Toronto, ON.

Pay and Benefits

The pay range for this position is $50.00 - $55.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Workplace Type

This is a hybrid position in Toronto,ON.

À propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme. Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à TEKsystems.com.

Ordonnance sur l’égalité des chances de San Francisco: Conformément à l’Ordonnance sur l’égalité des chances de San Francisco, pour tous les postes situés dans la ville et le comté de San Francisco, nous examinerons les candidatures des personnes qualifiées ayant un casier judiciaire ou des antécédents criminels.

Utilisation de l’intelligence artificielle (IA): Nous pouvons utiliser l’intelligence artificielle (IA) pour soutenir certaines étapes de notre processus d’embauche, notamment la recherche, la présélection et l’évaluation des candidatures. L’IA aide à analyser les candidatures et les qualifications, mais les décisions finales sont prises par notre équipe de recrutement. En soumettant votre candidature, vous reconnaissez et acceptez que celle-ci puisse être examinée à l’aide d’outils d’IA.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.econnaissez et acceptez que celle-ci puisse être examinée à l’aide d’outils d’IA.