Job Description

Locations: Gainesville, Florida

Req ID: 67899

Overview

Are you a strategic marketing leader who thrives on innovation, storytelling, and driving results? Join UF Health and help shape the voice of a nationally recognized healthcare system while making a meaningful impact on the communities we serve.

Location: Gainesville, FL (onsite)

Schedule: Monday - Friday

Leads a team of professionals in developing and executing marketing campaigns to increase hospital visibility and patient engagement. Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives. Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives. Analyzes market trends, directs digital marketing strategies, and monitors campaign effectiveness to promote continuous improvement. Leads and mentors the marketing team to enhance skills and drive results.

Responsibilities

Job Responsibilities:

• Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.
• Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.
• Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.
• Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.
• Monitors campaign performance and implements continuous improvement measures.
• Leads and mentors the marketing team to enhance skills and drive results.
• Manages marketing budgets and resource allocation.
• Ensures marketing initiatives comply with healthcare regulations and brand guidelines.

Qualifications

Educational Requirement:

B.S. or B.A. in Marketing or related field, and 5 to 7 years or more marketing experience.

Minimum Qualification:

5+ years of marketing experience, preferably in healthcare

Proficient in marketing automation platforms and Microsoft Office

Strong skills in campaign development and execution

Experience with market research and data analysis

Knowledge of healthcare regulations and compliance