Job Description

What makes this a great opportunity?

• Develop and execute comprehensive brand strategies and marketing plans that align with overall business objectives and sales targets
• Lead the creation and execution of brand campaigns and initiatives across all relevant channels, ensuring consistent brand messaging and consumer engagement
• Identify opportunities for brand growth by understanding consumer insights and collaborating closely with all counterparts

Role Responsibilities

Market & Consumer Insights

• Identify opportunities by analyzing market trends, competition, and consumer behavior through research and field checks.

Brand Strategy & Planning

• Develop and execute annual brand plans, including positioning, messaging, and target audiences.
• Analyze market, competition, and consumer insights to identify opportunities and trends.
• Adjust strategies as needed to keep the brand relevant and competitive.
• Capture key learnings and apply insights to future planning.

Campaign Development & Execution

• Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels.
• Select and manage agencies aligned with SGS Korea Marketing needs.
• Manage campaign budgets, timelines, resources, and media plans to optimize results.

Brand Performance & Analysis

• Establish and track KPIs for brand health, awareness, consideration, and loyalty.
• Analyze campaign and brand performance and provide actionable insights.
• Conduct post-campaign reviews to identify improvements.

Cross-Functional Collaboration & Stakeholder Management

• Partner with Global Brand House, APAC, Commercial, and Operations teams to align priorities and drive business impact.
• Balance global direction with Korea market needs through close stakeholder collaboration.
• Champion the brand internally and manage external agencies, vendors, and partners.

Budget Management

• Manage Marketing BI spending and effectiveness in alignment with Finance and Commercial.

People Management & Development

• Coach and develop team members to achieve their potential.
• Set objectives, provide feedback, and conduct performance reviews for direct reports.

Qualifications

Qualifications & Experience

• 10-13 years of progressive experience in brand marketing and marketing management
• Fluent level of English proficiency required for both written and verbal communication

Relationships

• Reports to Marketing Director
• 1 Direct Report
• Closely involved with all business functions including; Commercial team, MDC, Finance, HR etc.