FrankieOne is a leading identity verification, KYC/AML, and fraud prevention platform serving 250+ customers across 46 countries. The marketing function has been built from scratch over the past 18 months and is now generating consistent, measurable pipeline.
As Marketing Manager, you own demand generation, organic growth, and pipeline contribution. This is a hands-on growth role — you set the demand gen strategy, execute across channels, and are accountable for pipeline and revenue outcomes.
You'll work alongside the Product Marketing Manager, who owns positioning, messaging, website, and sales enablement.
Pipeline & Revenue Growth
Own marketing's pipeline and revenue targets, aligned to the business's net new ARR goal
Report on marketing-sourced pipeline, closed-won revenue, and marketing's contribution to net new revenue
Align marketing programs to sales priorities, vertical strategy, and go-to-market plans
Demand Generation
Drive inbound pipeline through SEO, content, webinars, events, ABM, and lifecycle programs
Own the events program: vertical breakfasts, webinars, customer forums, industry conferences, and partner events
Design and execute ABM programs targeting priority accounts and verticals, in partnership with Sales
SEO & GEO
Own organic search strategy, growing non-branded visibility on commercial keywords
Lead Generative Engine Optimisation (GEO) to ensure FrankieOne is surfaced accurately in AI search tools (ChatGPT, Gemini, Perplexity)
Website (Performance & Conversion)
Own the blog, SEO content pages, and campaign landing pages
Own conversion optimisation across the site, including demo page performance and visitor-to-lead journeys
Manage technical SEO (site speed, schema, indexing, Search Console)
Partner with the Product Marketing Manager, who owns product pages, solution pages, and site messaging
Content
Own content strategy across blogs, thought leadership, SEO content, and customer storytelling
Produce content that drives traffic, builds authority, and converts to pipeline
Manage LinkedIn organic as the primary social channel
Marketing Analytics & Attribution
Own marketing measurement: funnel tracking, campaign attribution, and pipeline reporting
Work with RevOps to maintain and improve the attribution model connecting marketing activity to closed-won revenue
Report on MQLs, SQLs, MQL-to-SQL conversion, speed to lead, and pipeline contribution
Lead Nurture & Re-engagement
Design and manage lead nurture and re-engagement programs to convert MQLs to SQLs
Partner Co-marketing
Coordinate co-marketing with strategic partners to extend reach and generate pipeline
Customer Storytelling & Awards
Drive the customer content program: case studies, spotlights, and amplification
Own the awards program to build category credibility
Go-to-Market for New Markets
Support marketing strategy for new market entry (ASEAN, UK, Europe), including content and channel strategy
7+ years of B2B marketing experience with a strong track record in demand generation and pipeline contribution
Experience in SaaS, fintech, payments, or regulated industries
Deep expertise in SEO, content strategy, and inbound demand generation
Strong working knowledge of HubSpot (or comparable platform) for campaign execution, attribution, and reporting
Proven experience planning and executing events: webinars, conferences, customer forums
Comfort with marketing data — you can pull a report, interpret funnel metrics, and adjust your approach accordingly
Experience with ABM programs targeting named accounts and verticals
Strong written communication and the ability to produce high-quality content at pace
A bias toward action — you make things happen, not wait to be told
Nice to Have
Experience in identity verification, KYC/AML, fraud prevention, or compliance
Experience with GEO/AEO and AI search optimisation
At FrankieOne, we believe verification and onboarding should be fast, flexible and frictionless. We're a trusted compliance, identity and fraud detection engine that helps banks, fintechs and other companies onboard and protect their customers.
Our platform is optimised to verify customers safely and securely, minimising risk and maximising your opportunity. Simply put, we’re helping companies balance regulatory compliance with a positive customer experience, every time.
As the gateway to the global ecosystem of compliance, identity and fraud detection tools, FrankieOne is the best way to unlock more customers quickly and detect suspicious activity fast, for true scalability and security.
Our platform includes KYC (know your customer), Biometrics, IDV (identity verification), KYB (know your business), AML/CTF (anti-money laundering and counter terrorism financing) compliance, transaction monitoring and fraud prevention.
