In 2016 our founder Sam's mum died suddenly in a car accident. Dealing with the shock of her death was tough enough, but the frustration of legal fees and mess that came with it was overwhelming.
Octopus Legacy was created to help people plan for death and find support after someone dies. To make the experience of losing someone that little bit easier, so when someone dies, the people left behind can focus on what truly matters.
Since then we joined the Octopus Group, best known for Octopus Energy, and have grown rapidly, to be one of the UK's largest estate planners, helping over 1 million people navigate one of life's toughest moments. And we're only just getting started.
Nearly all of us will navigate the death of someone we love, and for many people it will be one of the hardest moments in their life. And yet it’s not something we talk about openly, and the process that follows is chaotic and overwhelming - making a tough time even harder than it needs to be. We want to be the brand that gets the UK talking about death, and to be the place where people plan for death and find support after someone dies.
In this role you'll own the pre-registration part of that journey - our organic growth engine: brand, content, PR, partnerships and campaigns. Everything that makes people hear about us, trust us and choose us. Success in this role will increase organic lead volume, decrease weighted CPA and improve registration rate.
You’ll be working directly with the Head of Brand and Growth Marketing as well as Sam, our founder.
This is a broad, hands-on role. One week you'll be briefing video content and optimising our top of funnel creative. Next you'll be prepping our founder for a podcast, writing an award entry, or taking a campaign from brief to launch to results.
The work you make will reach families at some of the hardest moments of their lives, and you won't be starting cold: there's rapid growth, the Octopus name, and a founding story that drives everything we do.
At Octopus Legacy you'll be getting stuck in, no roles are purely strategic - you'll be rolling up your sleeves, testing new channels, and this role will evolve and grow with you and the business. That said, here are some examples of the kind of work you’ll touch in this role.
We’re a mission-obsessed team with high standards, big ambitions, who work at a ferocious pace. You’ll be joining at a formative moment in our growth, with the chance to shape how we show up to the world.
If you are not 100% sure if you are right for the role, please apply regardless and we will be happy to consider your application.
We know that to be truly innovative, we need to have a diverse team around us. That is why Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal opportunity employer.

We encourage you to follow Simon Rogerson, Founder & CEO of Octopus Group: https://www.linkedin.com/in/simonrogerson/
We’re entrepreneurs and we’re investors, on a mission to back the people, ideas and industries that will change the world.
As entrepreneurs, we build our own businesses to address some of society’s biggest problems. Octopus Energy, our energy transition business, is the best example of this.
At our core, we believe that how a company behaves is just as important as what it does. That’s why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests of all our stakeholders – employees, customers, communities, environment and shareholders – are considered in every decision we make.
Octopus Investments, Octopus Energy, Octopus Money, Seccl Technology, Aurora and Octopus Legacy are all part of Octopus Group.