Job Description

Your Role

• Develop and execute integrated marketing strategies for broadband and fixed-line products to drive revenue and brand growth.
• Analyze customer needs, market insights and behavioural data to identify opportunities, define target segments and design effective customer journeys.
• Lead marketing programmes from strategy and business case development to execution, evaluation and optimization.
• Drive product, service and proposition enhancements to meet evolving customer needs and capture new opportunities.
• Collaborate with cross-functional teams on propositions, pricing, operations, sales collateral and communications.
• Apply AI tools to research, analysis, presentations, content creation, campaign operations and performance optimization.
• Develop AI-enabled workflows to automate repetitive tasks, improve productivity and enhance output quality.
• Manage and negotiate with external partners, agencies and stakeholders to maximize brand exposure and partnership value.
• Monitor market, customer, competitor and industry trends, translating insights into actionable recommendations.
• Define performance indicators and use data-driven insights to improve business and marketing results.

To Succeed in This Role

• Degree in Marketing, Communications, Business Administration or related discipline.
• 8-10 years’ relevant experience in product, service or customer marketing, preferably in telecommunications, technology or consumer sectors.
• Proven experience in marketing strategy, customer analysis, journey design and integrated programme execution.
• Ability to independently drive new ideas and cross-functional projects from concept to implementation.
• Hands-on experience using AI for marketing, presentations, campaign operations, automation or productivity improvement.
• Innovative and forward-thinking, with a strong interest in new technologies and ways of working.
• Strong business acumen, strategic thinking, analytical and problem-solving skills, with the ability to turn insights into action.
• Excellent communication, presentation and stakeholder-influencing skills.
• Solid partner and agency management and negotiation experience.
• Self-motivated, proactive, results-oriented and able to thrive in a fast-paced environment.