Job Description

Requisition ID: 20701

Remote Work Available: No

Job Title: State Marketing Manager, Ohio

Department: Marketing

Reports To: Executive Director, Marketing – Recreational Marketing

FLSA Status: Regular – Exempt

Location: Ohio

The State Marketing Manager, Ohio is responsible for leading the execution of the Ohio marketing strategy across all customer touchpoints, supporting 20+ dispensaries and driving traffic, revenue, and customer engagement. This role operates as a key execution partner to the Executive Director of Marketing, who sets the overarching state marketing strategy, priorities and investment direction for the state. The Manager is responsible for translating that strategy into actionable plans and ensuring high-quality, on-time execution across all channels. This position owns execution, activation and optimization of that strategy across all marketing touchpoints. The position has broad exposure across the full marketing ecosystem, including pricing and promotions, paid and earned media, customer journey and experience, retail marketing, digital, brand, product marketing, and third-party partnerships. This is a high-autonomy role in execution, requiring a proactive leader who can manage complexity, align cross-functional teams, and deliver results in a fast-paced, highly regulated environment.

SCOPE

This role will own end-to-end execution of marketing initiatives across Ohio, ensuring alignment with strategic priorities. This person will serve as the day-to-day marketing lead for the state, driving timelines, deliverables, and cross-functional coordination – ensuring marketing initiatives are fully integrated across all channels and customer touchpoints.

KEY RESPONSIBILITIES

Execution of State Marketing Strategy

• Translate strategic direction into clear, actionable marketing plans and campaigns
• Lead planning, execution, and optimization of all state-level marketing initiatives
• Ensure all initiatives are aligned with business goals, brand standards, and compliance requirements
• Provide insights and recommendations to inform ongoing strategy refinement

Integrated Marketing Execution(Full Funnel)

• Execute campaigns across all marketing touchpoints, including:
• Pricing and promotions
• Paid media
• Earned media and partnerships
• CRM (email, SMS, loyalty)
• Digital channels (web, app, SEO)
• Retail/store experience
• Events and activations
• Brand and content
• Ensure consistent, customer-centric messaging and execution across channels
• Coordinate internal teams and external partners to deliver integrated campaigns on time and at scale

Pricing, Promotions & Product Marketing

• Execute pricing and promotional strategies in partnership with merchandising and leadership
• Support development and manage execution of the monthly promotional and product launch calendar
• Ensure alignment between inventory, promotions, and marketing plans
• Execute marketing support for owned and third-party brands

Customer Journey, CRM & Experience

• Execute lifecycle marketing initiatives to drive customer acquisition, retention, and frequency
• Partner with internal teams to support improvements to the end-to-end customer journey and experience
• Monitor customer sentiment and performance data to identify opportunities for optimization

Retail Marketing & Store Performance

• Develop and execute localized marketing initiatives to drive store traffic, conversion, and revenue
• Partner with retail leadership to support:
• Store-level performance
• New store openings
• Priority markets/retail locations
• Ensure execution of in-store marketing, signage, and promotions

Campaign Planning &Activation

• Plan and execute traffic-driving campaigns, product launches, and activations
• Support execution of major commercial, cultural, and industry moments
• Partner with creative teams to develop localized content and messaging
• Develop and deliver clear briefs to internal teams and external partners

Paid Media, Earned Media & Partnerships

• Partner with internal teams and agencies to execute and optimize paid media campaigns
• Support earned media initiatives and community partnerships
• Lead execution of local events and grassroots activations

Performance & Optimization

• Track and analyze performance across key metrics, including:
• Traffic and conversion
• Campaign effectiveness
• Customer engagement and retention
• Use data to optimize campaigns and improve execution
• Provide regular reporting and insights to the Executive Director

Team Leadership

• Provide clear direction, prioritization, and performance feedback
• Foster a culture of accountability and strong execution

Cross-Functional Collaboration & Compliance

• Collaborate with:
• Retail Operations
• Merchandising
• Digital Marketing
• Creative & Production
• Compliance
• Work with agencies, vendors, and partners to ensure seamless execution
• Ensure all marketing activities are compliant with state regulations and company policies

Autonomy & Decision-Making

• Operates with high independence in execution and day-to-day decision-making
• Owns timelines, prioritization, and delivery of marketing initiatives
• Identifies issues and drives solutions without requiring constant oversight
• Escalates key decisions and aligns with the Executive Director on strategic direction, major investments, and priorities

QUALIFICATIONS

• Bachelor’s degree required
• 6–10+ years of experience in marketing, retail marketing, or related fields
• 3+ years of experience managing teams
• Experience executing multi-channel, integrated marketing campaigns
• Strong project management and organizational skills
• Ability to thrive in a fast-paced, evolving environment
• Proficiency in Smartsheet, PowerPoint, and marketing analytics tools
• Cannabis experience a strong plus

ADDITIONAL REQUIREMENTS

• Exceptional written and verbal communication skills
• Strong organizational skills and ability to manage multiple priorities
• Proactive, self-starter with strong ownership mindset
• Detail-oriented, collaborative, and solutions-focused
• Strong analytical mindset with the ability to act on data
• Ability to work under tight deadlines
• Demonstrates strong executional leadership and business acumen
• Builds effective cross-functional relationships
• Takes ownership of outcomes and drives work forward
• Contributes ideas and insights to improve performance
• Thrives in a results-driven environment

PHYSICAL REQUIREMENTS

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance
• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks
• Must have visual acuity with/without job aids to perform activities such as; reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions
• Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)

WORK SCHEDULE

45+ hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends, and holidays.

Must be able to move intermittently throughout the workday. Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure requirements of this position can be fully met. Due to the nature of our business, it is advocated that when representing Trulieve, our professionalism meets the needs of the customer base that we respectively serve. To uniformly align with the organization, an individual must be able to provide a level of communication that aligns respectively with the diversification of our patients which may exhibit opportunities to assess the situation and apply meaningful service. In addition, must be able to quickly identify and insert additional support where needed to deescalate situations without compromising Trulieve’s objective in serving our patient base with excellent customer service

Please apply directly through our official careers site or authorized recruitment channels. Using third-party application services may create issues with your applicant profile and lead to processing delays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.