Job Description
RMA Group is a multi-sector organization with more than 9,000 employees and an operational presence in 17 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.
Marketing Manager is responsible for planning, developing, and implementing marketing strategies that promote vehicles, automotive products, or services. The role focuses on increasing brand awareness, generating sales leads, strengthening customer relationships, and supporting business growth. Marketing Managers work closely with sales, product development, dealerships, advertising agencies, and digital marketing teams to ensure marketing activities align with the company's objectives and market trends.
Key responsibilities
- Strategic Marketing & Campaign Planning
- Annual Marketing Strategy: Develop and execute comprehensive annual and quarterly marketing plans, budgets, and calendars to support showroom sales targets and new vehicle launches.
- Brand Positioning: Maintain and elevate brand equity in the Cambodian market, ensuring consistent messaging across all media platforms in alignment with global principal guidelines.
- Market Research & Competitor Analysis: Monitor local automotive trends, consumer behavior shifts, competitor ad spend, and pricing promotions to identify new market opportunities.
2. Lead Generation & Digital Marketing
- Digital & Social Media Management: Oversee the brand's local digital presence (Facebook, Instagram, TikTok, YouTube, and the official website), managing content creation, paid ad campaigns, and online lead generation.
- Lead Conversion Support: Collaborate closely with the Sales Manager to ensure online inquiries and leads are efficiently routed, tracked, and converted by the showroom sales team.
- SEO & Content Localization: Ensure marketing collateral, digital ads, and video content are effectively localized in Khmer (and sometimes foreign language) to resonate with target buyers.
3. Events & Experiential Marketing
- Showroom Launches & Activations: Plan and execute high-impact vehicle launch events, VIP reveal nights, and festive promotions inside the showroom.
- External Exhibitions: Manage participation in major local events, such as the Cambodia Auto Show, roadshows, and lifestyle expos.
- Test Drive & Experiential Campaigns: Design test-drive campaigns and sponsorship opportunities to get prospective buyers behind the wheel.
4. Public Relations (PR) & Partnerships
- Media Relations: Build and maintain strong relationships with local journalists, automotive bloggers, influencers, and media outlets in Cambodia to secure organic press coverage and reviews.
- Strategic Partnerships: Forge co-marketing partnerships with banks, insurance companies, real estate developments, or luxury brands for cross-promotions and exclusive client events.
5. Budget & Performance Tracking
- ROI Optimization: Manage the marketing budget efficiently, tracking the Return on Investment (ROI) for digital ads, events, and print media.
- Reporting: Analyze campaign performance metrics (cost per lead, website traffic, foot traffic generated, and conversion rates) and present regular reports to upper management
Background and experience
1. Education & Academic Background
- Degree: Bachelor's degree in marketing, Business Administration, Communications, or a related field.
- Certifications: Additional certifications in digital marketing (e.g., Meta Ads, Google Analytics) or project management are considered an advantage.
2. Experience
- General Experience: 3 years + of progressive experience in marketing roles, with a proven track record in planning and executing 360-degree marketing campaigns.
- Industry Background: Experience in the automotive industry, luxury retail, consumer finance, or large-scale retail/leasing is heavily preferred. Experience managing brand marketing for vehicle lines is an advantage.
- Supervisory Track Record: At least 2 years of experience in a leadership or managerial capacity, overseeing marketing executives, graphic designers, or external agency partners.
3. Technical & Professional Competencies
- Digital & Social Media Expertise: Deep understanding of modern digital marketing ecosystems in Cambodia (Facebook, TikTok, Instagram, and YouTube), performance marketing, and lead-generation funnels.
- Budget & ROI Management: Strong analytical skills to manage marketing budgets efficiently, track ROI, and report on key performance indicators (KPIs) like Cost Per Lead (CPL).
- Event & Experiential Management: Demonstrated capability in organizing high-profile public events, showroom launches, mall activations, and motor show exhibitions.
4. Soft Skills & Language
- Communication & Copywriting: Excellent written, verbal, and presentation skills. Ability to ensure brand voice consistency across all marketing mediums.
- Strategic & Creative Thinking: A blend of creativity for design/content evaluation and analytical rigor for assessing market data, consumer behavior, and competitor movements.
- Stakeholder Management: Ability to coordinate seamlessly with regional brand principals, internal sales teams, and external media or creative agencies.
- Language Proficiency:
- Professional fluency in both Khmer and English is mandatory
- Professional fluency in Korean/Chinese is an advantage
RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought, and in living our values on a day-to-day basis.
