Job Description
Position Title:
Marketing Manager
Start Date:
ASAP
Position Purpose:
- Strategic Brand Leadership: Directing all local positioning, campaign launches, and PR strategies to ensure flawless alignment with Group Global Corporate Identity (CI) standards.
- Performance-Driven Lead Generation: Designing and executing high-ROI, omnichannel digital campaigns to fuel the active sales floor with premium, qualified buying inquiries.
- Elite Experiential & Lifestyle Marketing: Curating exclusive, high-society events and VIP activations that cement position as the ultimate luxury mobility brand.
- Agency & Stakeholder Management: Leading creative agencies, local vendors, and internal marketing specialists, while acting as the primary partner to the General Sales Manager (GSM) to drive dealership volume.
- Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers.
- Marketing Planning, Budget Planning, Budgeting Expense, Marketing Activities, Brand Management and Marketing High Achievement Target.
- Defines and implements targets and suitable measures for the Marketing department.
- Observes the market and initiates marketing activities.
- Leads and guides Marketing employees.
- Steers and controls operational management, manage inventory.
Executive Leadership Expectation:
- Premium Media Buy Strategy
- Strategic Brand Governance & Prestige Guard
- Revenue-Aligned Fiscal Leadership
- Unified Commercial Alignment (Sales & Marketing Unity)
- Diplomatic & Cultural Leadership ("KOUROP")
Key Responsibilities:
- Develops and ensures a consistent marketing strategy and planning based on customer needs.
- Conducts SWOT analysis of all current marketing activities at the dealership.
- Conducts strategic reviews and amend objectives and approaches as required with Dealer Principal, General Manager, Finance & Administration Manager (and CRM Manager, if available).
- Establishes and implements a marketing strategy for dealership.
- Coordinates dealership customer communications.
- Coordinates marketing initiatives and events.
- Coordinates potential marketing opportunities across dealership departments.
- Ensures marketing communications are in line with and approved by the Regional Sales Manager.
- Coordinates with brand departments on brand and product events.
- Responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager).
- Conduct regular meetings to discuss target agreements/feedback and achievement of objectives.
- Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee.
- Acts as a role model and ensures brand-compatible employee behavior.
- Improves dealership customer experience and ensures customer feedback is accurately captured.
- Responsible for attending relevant training courses and self-development and ensure an understanding of car evaluations.
- Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report.
- Takes responsibility and conducts the Sales Funnel Management.
Experience / Knowledge Required:
Qualification
- Degree or equivalent
- Very good marketing experience, knowledge of relevant systems and processes
- Computer literacy / affinity for digital media
- Driving license
- Automotive Business Knowledge
- Automotive Industry insight
Professional Experience
- Minimum of 5 to 8 years of progressive marketing experience, with at least 3 years in a managerial or lead role.
- Direct experience in luxury retail, premium automotive, five-star hospitality, or high-end real estate within Cambodia or the Southeast Asian region is highly required.
- Professional experience of working with and managing agencies and internal company resources.
- Experience of the development, implementation and management of direct marketing processes.
- Leadership experience.
- Experience in a motor vehicle company/industry.
- Excellent communication and presentation skills.
Soft Skills
- Strategic Marketing
- Brand Management
- Digital Marketing
- Event Management
- Budget Management
- Partnerships and Stakeholder Engagement
- High-Pressure Problem Solving
- Content Management and Creator
Hard Skills
- Digital Platform, Premium Digital Acquisition & Media Buying
- Luxury Experiential Event Production
- Brand CI Compliance
- Anti-Grey Market Positioning & Copywriting
- CRM
- Data Analysis
- Computer Literacy, Design App
- Presentation design creator
- Driving Skill
TRAINING AND DEVELOPMENTS:
- Core Brand Immersion
- Product Knowledge Integration
- Advanced Data Analytics & CRM Training
- Luxury Consumer Psychology Masterclasses
Salary:
900 to 1300 USD
Working Hours:
5 days and one half day - 8:00AM-5:45PM (Monday-Saturday half day)
Recruiter Contact Details:
Sreyleak Khiev
Sreyleak@top-recruitment.com
+ 855 70680181 (Phone/Telegram)
+ 855 017500080 (WhatsApp)