Job Description

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Upland Software builds cloud-based solutions that help organizations operate more efficiently and make better decisions.

We are looking for a hands-on Marketing Manager to help build and scale vertical marketing programs that drive pipeline, improve sales relevance, and strengthen Upland’s position in priority industries.

This role is ideal for a marketer with 5+ years of B2B SaaS experience who can 

translate product capabilities into industry specific messaging, campaigns, content, and sales enablement  that resonate with defined buyer audiences.

You’ll succeed in this role if you’re comfortable working with autonomy, adapting to shifting priorities, and owning your work from start to finish.

Key Responsibilities

• Outline and execute go‑to‑market and demand generation initiatives aligned to defined audiences and sales priorities

• Develop vertical-specific marketing plans for priority industries, including target accounts, buyer personas, market trends, key pain points, value propositions, and campaign themes

• Partner with Sales, and Product Management to translate industry needs into clear vertical messaging, positioning, proof points, and sales plays

• Create industry-specific content and enablement assets, such as vertical landing pages, email sequences, one-pagers, talk tracks, pitch slides, webinar themes, and customer stories

• Use customer insights, win/loss feedback, competitive research, and campaign performance data to refine vertical programs and improve relevance with target buyers

• Translate product capabilities into clear, value‑driven messaging that supports buyer education and sales conversations

• Create high‑quality content across core channels, including:

• Website and landing pages

• Email and nurture campaigns

• One‑pagers, presentations, and sales enablement assets

• Social and paid campaign copy

• Design lightweight assets independently using Canva or similar tools

• Own marketing deliverables end-to-end, from brief to launch, ensuring timely execution and stakeholder alignment

• Partner closely with sales and product teams to align priorities, validate messaging, and support active opportunities

• Use AI powered tools to increase efficiency across content creation, campaign execution, and performance analysis, while applying strong judgment and brand standards

• Track campaign performance and apply learnings to improve future execution

• Support webinars, virtual events, and outbound campaigns as needed

• Communicate progress, risks, and next steps proactively in a remote, cross functional environment

Requirements

• 5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS

• Strong writing skills with the ability to simplify complex concepts

• Experience executing campaigns with tightly managed budgets

• Comfortable owning multiple initiatives simultaneously

• Strong organizational and project management skills

• Experience collaborating closely with sales and product teams

• Experience building or supporting vertical, industry, segment, or account-based marketing programs

• Ability to adapt quickly to feedback and shifting priorities

Preferred Skills

• Experience running integrated campaigns and outbound programs that deliver results

• Familiar with Salesforce, 6sense, Wrike, and MAPs (e.g., Marketo)

• Strong writer who can simplify complex concepts

• Experience optimizing landing pages and paid ad performance

• Proficient with marketing and web analytics tools (Google Analytics, Power BI, etc.)

• Hands‑on experience designing assets in Canva

• Detail oriented with strong follow-through

• Comfortable working with product managers and sales to bring new features to market

• Please include a landing page or email you created that helped explain a complex product or concept

Upland Software (Nasdaq: UPLD) is the intelligence layer that unifies and contextualizes enterprise knowledge, content, and data, turning isolated information into actionable outcomes for every human and agent. More than 1,100 enterprise customers rely on Upland's deep domain expertise to unlock the full value of their AI and agent-driven operating models, driving measurable outcomes across customer experience, employee productivity, and regulatory compliance. For more information, visit www.uplandsoftware.com