Job Purpose
Act as chief custodian and manager of a brand to drive the long and short term marketing strategy to achieve the overall objectives for the brand. Achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding. Develop the communication & media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy. Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners. Manage and oversee the different channels that makes up the brand including the affinity channel of the brand. Accountable for marketing budget and associated sales to the correct P factor
Responsibilities
Brand Strategy and Effectiveness
Take responsibility for implementing Dialdirect's brand strategy. Serve as ambassador for the essence of the brand and, defining the measures used to determine brand effectiveness and using the results to inform future activities.
Marketing Communications
Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan, increase sales, brand loyalty and awareness.
Budgeting
Take responsibility for setting and managing area budgets so they align with organisational strategy.
Marketing Impact Assessment
Provide input into appropriate metrics and other data, participate in reviews, assess activities, and recommend improvements based on metrics and analyses.
Stakeholder Engagement (Internal & External)
Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
Manage external stakeholder relationships with Media partners and Agencies.
Leadership and Direction
Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.
Performance Management
Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
Organisational Capability Building
Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.
Education
Grade 12/ SAQA Accredited Equivalent (Essential); University Degree in Marketing / Advertising / Communications or equivalent (Essential); Postgraduate Marketing / Advertising / Communications qualification (Advantageous) (Required)
Experience
10 or more years substantial general work experience in Marketing (Essential); Experience in a Financial Services Industry (Advantageous). 3-4 years' experience in managing a Marketing team (Essential)
Telesure Investment Holdings (Pty) Ltd (TIH) is the holding company of some of South Africa’s leading and innovative financial institutions.
These financial institutions are licensed to provide financial products and/or services ranging from short-term, long-term and health insurance as well as a comparison and investment platforms.
Our origins go back to 1 June 1985, when Auto & General Insurance was launched into the South African market. We have since grown into a group of subsidiaries of which Auto & General now forms a part.
Today, we own some of South Africa’s most loved and recognisable brands, each finding a better way to give their unique group of customers peace of mind.
We exist to continuously find better ways to give people peace of mind, whether it is to protect what they own, their loved ones or their greater ambitions and life plans they’re working so hard for.
We’re proven pioneers with a hunger for doing and being the best we can, bringing customer-focused innovation and service excellence to the financial services industry.
We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing past their limits.
TIH is a licensed controlling company.
