• Brand Strategy & Identity Develop and maintain a consistent brand voice, positioning, and visual identity across all marketing channels to strengthen brand reputation and customer loyalty.
• Digital Marketing & Social Media
  • Manage and grow social media channels (Instagram, Facebook, TikTok, and others) by creating engaging, high-quality content and building relationships with followers.
  • Oversee website updates, Search Engine optimization (SEO), and paid digital advertising campaigns.
  • Plan, execute, and optimize email and SMS marketing campaigns.
  • Manage online business listings and presence (Google Business, Yelp, etc.).
  • Promote and coordinate in-store events and promotions.
• Content & Creative Development
  • Oversee the creation of marketing materials including menus, flyers, posters, digital graphics, photography, and video content.
  • Coordinate with internal teams or external agencies to produce professional design assets.
  • Coordinate with supplier marketing teams and create cobranded marketing campaigns.
  • Develop compelling content that effectively communicates the Ganahl Lumber brand to both professional contractors and retail customers.
• Campaign Management & Analytics
  • Design, implement, and track multi-channel marketing campaigns with a strong focus on ROI.
  • Analyze market trends, consumer behavior, and campaign performance using tools such as Google Analytics.
  • Monitor social media metrics and continuously optimize strategies for improved effectiveness.
• Budget Management
  • Plan, allocate, and manage the marketing budget to ensure efficient spending and maximum return on investment.
  • Track and report on the performance and ROI of all campaigns, promotions, and events.
• Collaboration & Team Leadership
  • Work closely with sales, product, and operations teams to align marketing efforts with business objectives and improve lead generation.
  • Respond professionally to customer reviews and social media comments.
• Event Management
  • Develop and manage events to promote the Ganahl brand. Golf Tournaments, Sporting Events, AIA, customer appreciation, in-store promotions.

• Experience 5+ years of progressive experience in marketing, preferably in retail, building materials, or a related industry.
• Technical Skills
  • Proficiency in social media platforms, SEO, Google Analytics, email/SMS marketing tools, and CRM systems.
  • Strong understanding of digital advertising (Google Ads, Meta Ads, etc.).
  • Experience with content creation and basic design tools is a plus.
• Leadership & Communication Demonstrated ability to lead projects, manage budgets, and communicate effectively both verbally and in writing.
• Personal Attributes Creative, strategic, analytical, and hands-on with strong attention to detail and a results-driven mindset.

ABOUT GANAHL

Since 1884, we have been a family and employee owned business selling building supplies and hardware for pro contractors and DIY enthusiasts alike. Our products include tools, paint, building materials, millwork, doors & windows.