Terracon

Marketing Manager

Terracon  •  Chattanooga, TN (Onsite)  •  6 days ago
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Job Description

General Responsibilities:
Provide support to or manage the marketing activities of an engineering consulting office or group of offices (division). Develop or maintain marketing materials and programs including but not limited to proposals, advertising, press releases, direct email/mail, social media, conference and tradeshow strategy, exhibits and promotional materials, statements of qualification and brochures. May also support marketing efforts by tracking sales data, maintaining databases and planning meetings and tradeshows.
Essential Roles and Responsibilities:
  • Manage the marketing program for a division/office and a team of direct reports.
  • Manage the pursuit/proposal pipeline, develop pursuit strategies, and assist sellers/doers in marketing the lifecycle.
  • Lead CRM adoption in the office and produces marketing reports for leadership.
  • Lead and assist senior marketing strategists with division and office marketing meetings.
  • Work in partnership and align with corporate marketing and communications strategy and is a change agent on initiatives.
  • Create and manage division marketing plans and budgets with tracking return on investment (ROI) utilizing CRM.
  • Lead marketing and communication planning (digital, social, public relations) for a geographic area in partnership with corporate marketing and communications.
  • Lead major pursuit or regional go/no go meetings.
  • Responsible for internal training and maintaining the Terracon brand in the division.
  • Lead market research efforts.
  • Manage marketing budgets and tracks ROI.
  • Lead market research efforts.
  • Build marketing team.
  • Known as a brand expert and owns brand integrity in the region/division.
  • Build culture, is viewed as a leader, and can have crucial conversations to build an effective marketing program. Visible in supporting other marketing professionals in their
    • marketing efforts.
  • Has relationships with the national marketing team and works to gain meaningful change on initiatives.
  • Uses CRM data to produce reports.
  • Develop understanding and be aware of and minimize project-related risk. Be familiar with what could go wrong on a project and how to protect the Company. Be familiar with company risk policies.
  • Lead safety efforts for team and ensure team follows safety rules and guidelines. Responsible for creating and modeling a safe work environment; demonstrates safety practices. Promote pre-task planning for all projects.
  • Promote continuous quality monitoring and improvement on projects. Monitor quality standards and practices. Engage APRs on projects at their onset.
  • Perform other duties as assigned.
    • Requirements:
  • Bachelor’s degree in communications, marketing, or related degree and 10 years’ experience. Or, in lieu of a degree, a minimum of 14 years’ related experience
  • Proficient in Microsoft and Adobe Creative Suite (InDesign).
  • Ability to effectively manage, mentor, or train direct reports or teams of people to execute marketing strategies within a division or region. Typically, visible through reports and communication with office and division leaders.
  • Ability to tailor marketing collateral to a target audience.
  • A valid driver’s license with acceptable violation history may be required.
    • Terracon

    About Terracon

    Terracon is a 100 percent employee-owned consulting engineering firm providing quality services to clients. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services.

    Terracon has achieved significant expansion through both internal growth and acquisitions. Terracon currently has more than 8,000 employees in more than 200 locations nationwide. Additionally, we partner with our U.S. clients to serve their international needs. Terracon’s growth is due to dedicated employees who are responsive to clients, provide quality services, and take advantage of opportunities in the marketplace.

    Terracon provides services on thousands of projects each year. Our culture, systems, and structure enable us to excel at both small and large projects. By combining our national resources with specific local area expertise, we consistently overcome obstacles and deliver the results our clients expect.

    Terracon serves a diverse portfolio of private and public clients. By being responsive, resourceful, and reliable, we strive to exceed our clients’ expectations for service, solutions, quality, and speed of delivery. Based on a deep understanding of our clients’ needs, our commitment is centered around these key objectives.

    To view our LinkedIn page guidelines, please visit: http://www.terracon.com/social-media-rules/

    Industry
    Construction & Skilled Trades
    Company Size
    5,001-10,000 employees
    Headquarters
    Olathe, Kansas
    Year Founded
    1965
    Website
    terracon.com
    Social Media