The Marketing Manager will be responsible for developing and executing both offline and online marketing strategies to drive brand awareness, customer acquisition, and business growth.
This role requires a highly creative and analytical professional capable of operating in a fast-paced startup environment
Key Responsibilities
Develop and execute marketing campaigns across online and offline channels.
Manage digital marketing initiatives including paid media, social media, SEO, and CRM campaigns.
Coordinate branding and merchant marketing activities.
Analyze campaign performance and optimize acquisition strategies.
Collaborate with Sales and Operations teams to support business growth.
Manage relationships with agencies and marketing vendors.
Support customer retention and engagement initiatives.
Monitor market trends and competitor activity.
Develop marketing KPIs and reporting dashboards.
Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of marketing experience.
2+ years of management experience
Experience in startups, financial services, retail, or consumer-focused industries preferred.
Strong understanding of digital marketing channels and analytics.
Creative and data-driven mindset.
Advanced English
En NOVACARD estamos redefiniendo el crédito en México. Construimos un modelo radicalmente simple y transparente: sin anualidad, sin intereses rotativos y sin cargos ocultos. En lugar de complejidad, ofrecemos un costo diario fijo y visible desde el primer día. El usuario siempre sabe exactamente cuánto paga.
Hoy más de 90,000 personas ya usan NOVACARD porque el crédito no debería castigarte con letras pequeñas ni reglas confusas. Damos flexibilidad con reglas claras: periodo de gracia sin costo y, si decides extender tu pago, una comisión diaria fija y siempre informada. En un mercado donde millones tuvieron acceso pero no confianza, estamos construyendo algo diferente: crédito basado en claridad.
