Job Description

Job Title: Marketing Manager (F&B Background)

- Develop and implement marketing strategies to promote the brand and increase sales within the food and beverage (F&B) sector.
- Conduct market research to identify trends, customer preferences, and competitive activities in the F&B industry.
- Plan and execute marketing campaigns, including digital, print, and event-based initiatives, tailored to the F&B market.
- Collaborate with product development, sales, and operations teams to ensure cohesive brand messaging and product positioning.
- Manage social media platforms and online presence to engage customers and enhance brand visibility.
- Analyze campaign performance and prepare reports to measure ROI and inform future marketing decisions.
- Build and maintain relationships with key partners, influencers, and media outlets relevant to the F&B industry.
- Oversee the creation of marketing materials, including menus, promotional flyers, and digital content.
- Monitor and manage marketing budgets, ensuring effective allocation of resources.

Requirements:

- Proven experience as a marketing manager, preferably within the food and beverage industry.
- Strong understanding of F&B market dynamics and consumer behavior.
- Excellent communication, leadership, and project management skills.
- Proficiency in digital marketing tools and analytics platforms.
- Creative thinking and problem-solving abilities.
- Bachelor’s degree in Marketing, Business Administration, or a related field.