Job Description

SmartPA is a leading provider of virtual PA, EA, administration and business automation services. We combine exceptional people with smart technology to help organisations run more efficiently, from ambitious SMBs to global corporates. Our client base is broad and growing, and we’re at an exciting stage where marketing has a real opportunity to accelerate that growth.

This is a role where you will genuinely shape how SmartPA is seen in the market.

Our Chief Commercial Officer carries overall responsibility for sales and marketing, supported by a small but effective Growth team. We have a freelance content writer who produces strong material, and a BD & Marketing Ops Manager who handles operational activity. What we need now is a Marketing Manager to sit at the centre of this; someone who can own our brand awareness and lead generation strategy, bring creative thinking and commercial rigour, and free the CCO from day-to-day marketing execution.
Our clients range from owner-managed SMBs to large global businesses, and our marketing needs to resonate across that full spectrum. You’ll be responsible for making sure we show up correctly for each audience with the right message, the right channel, the right tone.

Key Responsibilities and Skills

Brand and positioning

• Own SmartPA’s brand voice and ensure consistency across all channels and touchpoints
• Develop and maintain clear messaging tailored to our different client personas, from the time-pressed SMB founder to the procurement lead at a global enterprise
• Act as the internal guardian of how SmartPA presents itself, reviewing all external-facing content before publication

Content strategy and freelancer management

• Own the content calendar and set the strategic direction for what we publish and why
• Brief our freelance content writer with clear, well-researched briefs that reflect our audience, tone and commercial goals
• Review, edit and approve all content output, ensuring it speaks authentically to each client segment
• Identify content gaps and commission new formats including case studies, thought leadership, email sequences, landing pages, videos
• Ensure we are presenting ourselves in the right way across all channels and formats

Lead generation and campaigns

• Design and execute multi-channel lead generation campaigns targeting both SMB and corporate prospects
• Plan and manage paid social and search activity, either directly or by briefing specialist resource
• Build and optimise email nurture programmes that move prospects through the funnel
• Work closely with the sales team to ensure marketing activity translates into qualified pipeline

HubSpot

• Take ownership of HubSpot as the marketing source of truth — ensuring data is clean, segmented and actionable
• Work with our BD & Marketing Ops Manager to build and manage automated workflows that support lead nurture, follow-up sequences and lifecycle marketing
• Create and maintain dashboards and reports that give the CCO clear visibility of marketing performance
• Export and analyse data to identify trends, optimise campaigns and inform strategic decisions

Market and competitive intelligence

• Monitor competitor activity on an ongoing basis and maintain a regular competitive landscape summary for the CCO
• Stay current on digital marketing trends relevant to the professional services and virtual services sector
• Identify new channels, formats and audiences that SmartPA should be considering

Brand awareness and PR

• Identify and pursue opportunities to raise SmartPA’s profile — awards, speaking slots, media coverage, partnerships
• Work with our BD & Marketing Operations Manager to manage our social media presence with a consistent posting cadence and clear engagement strategy
• Ensure our website accurately reflects our proposition and is kept current

Experience

Essential

• 3–5 years’ experience in a B2B marketing role, ideally within professional services, SaaS or a similarly client-focused sector
• Proven experience managing HubSpot, including building workflows, segmenting lists and reporting on pipeline activity
• Strong understanding of content marketing strategy and the ability to brief and manage external creative resource effectively
• Experience running lead generation campaigns across digital channels including LinkedIn, email and paid search
• Excellent written communication skills — you can write clearly and compellingly yourself, and you know how to improve someone else’s work
• Commercially minded; you understand that marketing exists to drive revenue, not just awareness

Desirable

• Experience marketing to both SMB and mid-market or enterprise audiences
• Familiarity with SEO and GEO principles and optimisation
• Experience working with or managing a freelance creative or content resource
• Exposure to the virtual services, PA/EA, or business outsourcing sector

Work Remotely

Yes (but ideal if you can travel to our HQ in Edinburgh, periodically)

Salary

£35,000 - £45,000 (FTE)

Schedule

Monday - Friday, 9am - 5.30pm (core hours are 10am - 4.30pm)

Job Type

Part-time, permanent

What's in it for you?

• A genuine seat at the table in a commercially ambitious, growing business
• Direct access and visibility with the CCO and other board members — your work will be seen and valued
• The autonomy to build and own a marketing function rather than execute someone else’s plan
• A collaborative, small-team environment where you’re trusted to get on with it
• Remote working with the opportunity to travel to our Edinburgh City Centre office for meetings and team collaboration
• Competitive salary commensurate with experience

How to Apply

You will be required to submit your CV and a cover letter. We'd love to understand not just your experience, but how you think about marketing, so use your cover letter to tell us about a campaign or initiative you're particularly proud of and what made it work.
Examples of content you've briefed, campaigns you've run or HubSpot dashboard you've built are very welcome.