Closing date - 19 May 2026
Salary - £ 35,000 per annum
Please feel free to contact us at recruitment@factoryinternational.org if you require any support in completing your application
Marketing Manager Job Pack - download here
Marketing Manager Application questions - download here
The Marketing Manager plays a central role in delivering Factory International’s audience and income ambitions. Working closely with the Head of Audiences and Senior Marketing Manager, you will lead the development and delivery of integrated marketing campaigns that drive attendance and revenue, ensuring our work reaches and reflects the full diversity of Manchester and beyond.
Alongside artistic programmes, you will also support the marketing of commercial activity including brand partnerships, live music, venue hire and food and beverage, contributing to the organisation’s wider commercial strategy.
The key responsibilities for the Marketing Manager include;
Campaign Strategy & Delivery
- Lead the development and delivery of ambitious, creative, multi-channel marketing campaigns from planning through to evaluation, meeting attendance, revenue and audience diversity targets.
- Translate audience insight, data and organisational priorities into clear targeting, positioning and messaging.
- Lead the briefing and management of creative and media agencies, as well as internal teams such as Design or Digital Content, to produce bold campaigns.
- Maintain and develop the Factory International brand across all channels and ensure consistency, clarity and accuracy of messaging across all campaign outputs
- Be a champion of access marketing, integrating best working practices across all campaigns.
Commercial Delivery
- Contribute to delivering ticket income and wider commercial revenue targets
- As well as ticketed artistic programme, support and deliver campaigns across our commercial arm for brand partnerships, music, venue hire and food and beverage
- Monitor sales performance and optimise campaigns to maximise conversion, yield and secondary spend.
Audience Development
- Develop strategies to reach priority and underrepresented audiences, embedding equity and inclusion across all campaigns
- Work collaboratively with our Public Engagement and Factory Academy teams to build meaningful, long-term relationships with communities
- Work collaboratively across teams to deliver a joined-up audience approach across all touchpoints
Data & Performance
- Use data, insight and market intelligence to inform strategy and decision-making
- Track campaign and sales performance, responding proactively to optimise results
- Lead evaluation and reporting, sharing insights to improve future campaigns
The person specification for the Marketing Manager are;
ESSENTIAL
- Considerable experience developing and delivering integrated, multi-channel marketing campaigns from strategy through to evaluation
- Good working knowledge of CRM, ticketing and digital marketing software
- Strong track record of delivering against income, sales or audience growth targets
- Experience using data, insight and audience segmentation to inform campaign strategy and optimise performance
- Experience managing campaign budgets and phasing
- Ability to balance artistic ambition with commercial outcomes, making informed decisions to maximise impact and revenue
- Experience working with a range of stakeholders including internal teams, external agencies and partners
- Excellent communication and influencing skills, with the ability to align teams around a clear strategy
- Demonstrable commitment to equity, diversity and inclusive audience development
- Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds
- Willing to get take relevant statutory checks eg DBS (Factory International can support with processing and payment)
When applying please do not rely solely on ChatGPT/AI software for your answers as it may not fully reflect your skills and experience and how they align with this role and we may decide to discount your answer if we believe it is solely generated by AI.
Inventing tomorrow together. New art and music – at our venue Aviva Studios, online, across our city, around the world and at Manchester International Festival.
Factory International will commission, produce and present an ambitious year-round programme of original creative work, music and special events by leading artists from across the globe.
Drawing on MIF's track record for premiering bold productions that defy convention, artists will be encouraged to create work in new ways, to collaborate across disciplines and blur the boundaries between art and popular culture.
Built with flexibility in mind, the design of our venue Aviva Studios is led by Ellen van Loon of the world-leading practice Office for Metropolitan Architecture (OMA). The 13,350 square-metre venue is based around large, open, ultra-flexible spaces that can be constantly reconfigured, enabling large-scale artistic work of invention and ambition that isn’t possible anywhere else in the world.
The organisation will continue to stage MIF every other year, at Factory International and other venues and spaces across Greater Manchester.
Building on the festival's record of working with communities, as audiences and as participants, Factory International will be a space where local people are actively involved – from participating in flagship commissions, co-designing programmes of activity, to shaping the organisation through involvement in its public forums. Through the Factory Academy, it will also become a major training centre for local people, equipping them with the skills needed for careers in the creative industries and helping to build the technicians, producers and other creative talent that will bring the future alive.
