Job Description

| Job Purpose

| To oversee the development and implementation of marketing strategies that support strategic objectives, enhance institutional branding, attract students locally and internationally, and build effective partnerships with educational and media organization

| Duties & Responsibilities

| • Develop and implement the annual marketing plan aligned with the University’s strategic goal

• Lead, supervise, and develop the marketing team

• Prepare regular reports to senior management on marketing KPIs.

• Ensure compliance with University policies and core values in all marketing activities

• Plan and execute digital marketing strategies (social media, paid campaigns, SEO, SEM).

• Design and manage advertising campaigns (online & offline).

• Strengthen the University’s brand image locally and internationally through events, conferences, and campaigns

• Supervise creative content development (brochures, videos, social media posts)

• Conduct market and competitor analysis to propose improvement initiatives

• Manage the University’s official website and social media platforms.

• Manage the marketing budget and ensure optimal resource utilization.

• Coordinate with the Admissions Department to align campaigns with student recruitment targets.

• Track and report on marketing performance indicators (ROI, conversion rates)

• Organize educational fairs and promotional workshops

• Build and maintain relationships with media outlets and educational partners

• Develop and implement the annual marketing plan aligned with the University’s strategic goals

• Prepare feasibility studies for new marketing campaigns.

• Design and manage advertising campaigns (online & offline).

Requirements

| Academic Qualifications

| • Bachelor’s degree in Marketing or Business Administration (Master’s preferred).

• Minimum 7 years of marketing experience, with at least 3 years in a leadership role (preferably in the education sector).

• Fluency in Arabic and English (Turkish is an asset).

• Strong leadership, communication, and negotiation skills.

• Proficiency in digital marketing tools and data analytics.

| Authorities|

Approve and implement marketing campaigns within the approved budget

• Recommend contracts with external marketing agencies and platforms

• Direct supervision over all Marketing Department staff.

| Required Skills

| • Strategic Thinking & Leadership – ability to plan, lead, and manage teams effectively.

• Data Analysis & Reporting – interpreting KPIs and market trends

• Digital Marketing Proficiency – SEO, SEM, social media, and analytics tools.

• Communication & Negotiation – strong interpersonal and presentation skills.

• Creativity & Innovation – designing effective campaigns and branding

• Data Analysis & Reporting – interpreting KPIs and market trends