Job Description

Our client, a diversified retail group, is looking to hire an experienced Marketing Manager to join their teams in Beirut, Lebanon. The marketing manager will have a strong background in marketing and a proven track record of developing and implementing successful marketing strategies. As a Marketing Manager, you will be responsible for overseeing all marketing activities for the client and promoting our services to potential clients.

Key Responsibilities:

Retail Marketing Excellence

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  Develop and execute seasonal and annual marketing strategies aligned with business objectives and market trends
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  Design and implement integrated marketing campaigns across in-store branding, visual merchandising, promotions, and customer engagement
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  Lead social media strategy, content creation, and community growth while ensuring brand consistency
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  Manage influencer marketing programs, including recruitment and long-term partnerships with brand ambassadors
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  Analyze campaign performance and customer insights to continuously optimize marketing effectiveness
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  Collaborate closely with retail operations, sales, and visual merchandising teams to ensure seamless execution

Wholesale Brand Leadership

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  Define and maintain brand positioning, visual identity, and messaging across wholesale partners
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  Develop sales enablement tools including product catalogs, presentations, trade materials, and POS content
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  Design co-marketing initiatives with wholesale partners to ensure consistent brand representation
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  Support trade marketing activities and brand presence across distribution channels

Marketing Team Leadership

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  Lead, mentor, and develop a high-performing marketing team across all functions
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  Oversee recruitment, onboarding, training, and performance management of marketing staff
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  Set KPIs, conduct performance reviews, and ensure continuous team development
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  Optimize workflows, resource allocation, and cross-functional collaboration
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  Ensure alignment between team output and overall company objectives

E-commerce & Digital Marketing Innovation

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  Lead digital marketing strategies across websites and third-party marketplaces
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  Manage paid advertising campaigns (Google Ads, Meta, etc.) with a strong focus on ROI and performance
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  Optimize SEO, product content, and conversion-driven digital experiences
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  Develop and manage customer loyalty programs to increase retention and lifetime value
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  Oversee CRM systems, customer segmentation, and personalized marketing campaigns
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  Analyze digital performance metrics to improve conversion funnels and user experience

Requirements:

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  Proven experience as a Marketing Manager or Senior Marketing Executive in the Retail sector
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  Minimum 7+ years of experience in B2C retail marketing
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  Strong expertise in multi-channel marketing (digital, retail, and wholesale)
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  Hands-on experience with social media, influencer marketing, CRM systems, and paid advertising platforms
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  Strong knowledge of branding, consumer behavior, and retail marketing strategies
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  Experience in e-commerce marketing and performance-driven campaigns
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  Strong leadership skills with proven ability to manage and develop teams
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  Analytical mindset with ability to translate data into actionable marketing strategies
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  Excellent communication, collaboration, and stakeholder management skills
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  Passion for family-focused, children, or maternity retail brands is a strong plus