Roles & Responsibilities:
1. Brand and Project Identity:
• Develop and manage the brand's overall identity and project-specific branding.
• Ensure consistent communication across print, digital, and events.
2. Budget Management
• Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals.
• Track ROI for offline and integrated campaigns.
3. Market Research and Collaboration:
• Monitor market trends, customer preferences, and competitor activities.
• Collaborate with the sales team to gather insights and refine promotional strategies.
4. Media Buying and Partnerships:
• Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact.
• Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution.
• Identify and explore high-value sponsorship opportunities that align with the brand’s goals to enhance visibility and audience engagement.
5. Event Management:
• Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events.
• Manage vendor coordination and event logistics efficiently.
6. Public Relations:
• Build and maintain relationships with the media; oversee press releases for launches and milestones.
• Manage influencer collaborations and establish thought leadership.
• Submit and oversee award and recognition entries.
7. Customer Journey:
• Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries.
• Create tailored sales kits and scripts for buyers and partners.
• Curate thoughtful gifts and goodies for brokers and partners during key events.
8. Compliance and Permissions:
• Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations.
Requirements
Qualification: Graduate/ Postgraduate (Any Country)
Experience: - 2 to 5 years of Digital & Traditional marketing & strategizing experience (in Real Estate is a big plus!).
- Strong analytical & project management skills.
- UAE Experience is mandatory
The Meraki Group is a multinational, multiproduct group which started its operations in the UAE in 2015. It spans businesses across education, real estate and allied industries and services.
At Meraki, passion and attention to detail are at the heart of everything we do. We are committed to providing the best possible experience for our customers, and we believe that this starts with a deep love for what we do. Whether we are creating a new product, providing a service, or simply interacting with our customers, we approach every task with enthusiasm and care. Our mission is to be a customer-focused company that delivers exceptional experiences and value through our passion, expertise, and attention to detail.
