Job Description

Key purpose:

To manage all activities related to both internal and external needs on product branding, trademarks, marketing collateral development, new product launches, website, and portal hosting as well as general marketing services. A key focus of the function is to ensure adequate liaison and support for our channel partner sales and marketing needs to successfully market and sell the company products/systems.

Duties and responsibilities:

• Devise, develop and implement marketing collateral, promotional material, and training material. (e.g., flyers, brochures, animations/videos, sales presentations)
• Develop and sustain the Company website, customer portal, apps. etc.
• ManageCompany's product brands.
• Manage all Trademark registrations and legal aspects regarding brand and product registrations.
• Develop editorial content for products to support PR activities within the channels.
• Liaise and support channel partners to promote Company products and to develop a market demand / pull from a diverse customer base. Also support channel events and exhibitions.
• Manage all branding aspects with regards to packaging and ensuring the brand is aligned throughout both channels externally.
• Manage the budget for all Company's marketing, advertising, branding and promotional activities
• Develop and maintain all internal communication including the company intranet, internal documents, value campaign and internal events
• Conduct market research using a variety of techniques, such as surveys, and provide the company with updated market and industry information in terms of size, segments, and application needs.
• Monitor the effectiveness of the agreed marketing and sales strategies to proactively comment, recommend amendments and propose revisions to existing product sales.
• Marketing support to HR with regards to their events and career fairs.
• Management of sponsorships pertaining to industry collaborations.
• Monitor positioning of the Company product opposite competitive offering.

Qualifications and experience:

• Degree/Diploma in Marketing or similar discipline.
• 6 - 10 years experience in the sales and marketing environment.
• Fully literate in the following packages: - Adobe Creative Suite (In-Design, Photoshop, Illustrator, WordPress)
• Global customer liaison experience (USA, Europe & Australia) an advantage.