Job Description

• Strategic Planning:
  Develop and execute customized marketing plans for each lease-up project, tailored to specific markets, audience segments, and project timelines.
• Brand Development:
  Partner with internal and external resources to establish branding, naming, and identity for new developments.
• Pre-Lease & Launch Marketing:
  Execute digital and print campaigns, website development, social media, signage, event planning, and outreach initiatives to build buzz and drive traffic pre-opening.
• Traffic & Lead Generation:
  Manage digital advertising, SEO/SEM, listing syndication, ILS strategies, and local outreach to ensure a healthy leasing pipeline.
• Vendor Management:
  Coordinate with creative agencies, signage vendors, photographers, staging providers, media buyers, and other third-party partners to execute campaigns on time and on budget.
• Collaboration with Operations:
  Work closely with on-site teams, construction, and regional leadership to align marketing efforts with leasing timelines, pricing strategy, and operational goals.
• Performance Reporting:
  Track key performance metrics such as traffic sources, cost per lead, conversion rates, and occupancy pace; optimize strategies accordingly.
• Market Research:
  Conduct competitive analysis and stay current on local market trends to position communities effectively and identify unique selling points.

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3–5+ years of experience in multifamily marketing, with a strong focus on lease-ups or new developments
• Proven track record of successful marketing campaigns and driving lease-up velocity
• Experience with property management systems and marketing platforms
• Strong project management and organizational skills
• Exceptional written and verbal communication abilities
• Ability to travel to properties during pre-leasing and active lease-up phases
• Creative thinker with a results-oriented mindset and an eye for detail

• Experience working with luxury or  suburban lease-up assets
• Knowledge of current trends in digital marketing, social media, and influencer partnerships in the real estate space
• Google Analytics or similar certification is a plus