Job Description

We are seeking an experienced Marketing Manager with a strong background in digital marketing, campaign management, and integrated marketing strategy to support the delivery of end-to-end marketing initiatives. The successful candidate will work closely with cross-functional partners — including business, product, agency, legal, and compliance teams — to execute campaigns, optimize performance, and ensure alignment with business objectives.

This role is ideal for a proactive, detail-oriented professional who thrives in a fast-paced, matrixed environment and is comfortable translating data and research into actionable marketing strategies that drive awareness, engagement, and acquisition.

Location: Toronto, ON (Hybrid – 3 days in office)
Contract Length: 12 Months (Extension or FTE Conversion Possible)
Hours: 9 AM–5 PM EST

Pay: t4: $46.88/hr // IC: $53.85/hr
RESPONSIBILITIES

• Execute end-to-end marketing campaigns and initiatives, from strategy development through launch, optimization, and reporting.
• Support paid and non-paid digital marketing programs, including campaign planning, execution, and performance analysis.
• Collaborate with internal stakeholders and external agency partners to develop and deliver integrated marketing campaigns.
• Translate business objectives, research, and data insights into actionable marketing strategies and communication plans.
• Develop tailored messaging and identify appropriate distribution channels to effectively reach target audiences.
• Review campaign materials to ensure compliance with brand standards, regulatory requirements, and quality expectations.
• Monitor campaign performance against defined KPIs and recommend optimizations to improve outcomes.
• Build and maintain strong relationships with cross-functional teams including Business, Product, Legal, Compliance, and external vendors.
• Participate in the development of communication strategies designed to influence customer behavior and support business goals.
• Ensure all communications are clear, consistent, and aligned with enterprise standards.
• Identify opportunities for continuous improvement in marketing processes, tools, and campaign execution.
• Work independently on multiple complex campaigns while managing competing priorities and deadlines.
• Provide regular updates on campaign performance, risks, and issues, and escalate concerns as needed.
• Support problem-solving efforts and contribute to innovative marketing solutions.
• Stay current on emerging marketing trends, tools, and best practices, and recommend their application where relevant.

QUALIFICATIONS

• 4–5+ years of progressive experience in marketing strategy and campaign management, either on the brand side or within an agency environment.
• Proven experience executing integrated marketing campaigns, including paid media and digital advertising.
• Experience working with or managing advertising agencies and external partners.
• Strong ability to analyze data and translate insights into actionable marketing strategies that drive business outcomes.
• Excellent communication skills with the ability to simplify complex information into clear, audience-focused messaging.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with strong attention to detail.
• Strong stakeholder management skills with the ability to influence and collaborate across cross-functional teams.
• Proficiency in digital marketing tools, campaign analytics, and reporting platforms.
• Fluency in English (written and verbal) required.
• Native or business-level proficiency in Chinese (traditional and simplified) required.

Preferred

• Experience supporting newcomer or multicultural market segments.
• Background working within large enterprise or regulated environments.
• Familiarity with integrated marketing planning frameworks and customer acquisition strategies.
• Experience contributing to continuous improvement initiatives within marketing or communications functions.

Education

• Post-secondary degree in Marketing, Business, Communications, or a related discipline.

Notes for Applicants
Resumes must clearly demonstrate experience in digital marketing, campaign execution, and working with agency partners, including examples of measurable campaign outcomes.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.