Key Responsibilities
1. IT Staffing Augmentation Marketing
• Develop and execute marketing campaigns to promote staffing and consulting
services.
• Build and maintain marketing collateral such as case studies, service
brochures, and client success stories.
• Collaborate with the business development team to support lead generation and
client acquisition.
• Manage digital marketing (social media, LinkedIn, website content) to
showcase staffing expertise.
2. Product Marketing (NovaSync, NovaSafe)
• Develop go-to-market strategies and campaigns for product launches and
feature updates.
• Create product content including whitepapers, blogs, datasheets, pitch decks,
and demo scripts.
• Conduct market research and competitor analysis to strengthen product
positioning.
• Collaborate with sales teams to drive product adoption and support pre-sales
activities.
3. General Marketing
• Oversee brand communication, ensuring consistent messaging across platforms.
• Plan and execute email campaigns, newsletters, and webinars.
• Track campaign performance using analytics tools and report ROI.
• Coordinate with external vendors, designers, and agencies when needed.
⸻
Qualifications
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 2–5 years of marketing experience (IT services and/or product marketing
preferred).
• Strong written and verbal communication skills.
• Hands-on experience with digital marketing tools (LinkedIn campaigns, SEO,
Google Analytics, HubSpot, etc.).
• Ability to manage multiple priorities and work in a fast-paced environment.
⸻
Desired Skills
• Prior experience in IT services/staffing or SaaS/enterprise product marketing.
• Creative thinker with strong storytelling ability.
• Strong project management and collaboration skills.
• Knowledge of content creation tools (Canva, Adobe Suite, video editing tools)
is a plus.