Job Description

ABOUT US

For over 40 years, Hakka has been at the heart of Australia’s Asian food category. We proudly blend authentic Asian heritage with a modern Australian identity and are home to trusted brands like Hakka, Vinaco, and Chung Yuen — enjoyed across retail, foodservice, and commercial channels nationwide.

We’re growing fast and looking for a hands‑on, commercially minded Marketing Manager to lead brand strategy, drive NPD, and elevate our presence across Retail, Foodservice, Export, and e‑Commerce.

If you’re ready to make a real impact in a role with ownership, variety and pace — this is the opportunity for you.

ABOUT THE ROLE

As Marketing Manager, you will own the marketing function end‑to‑end. You’ll thrive in a fast‑paced environment, balancing multiple projects while collaborating closely with Sales, R&D, Product Management, Supply Chain, and Executive stakeholders.

You will:

• Develop and implement brand strategies, positioning, guidelines, and annual brand plans.
• Manage all ATL, BTL, and digital marketing activity to drive consumer awareness, engagement, and conversion.
• Oversee packaging, advertising, creative development, and campaign execution across all channels.
• Lead product launch initiatives for all domestic and imported products, including new product concept development, market research, market positioning, pricing strategies and promotional campaigns.
• Coordinate with Product Manager, R&D, Process Engineering and National Sales teams to ensure successful product introductions.
• Own and drive NPD process from concept to execution for all imported products.
• Ensure that all internal product sensory tests for imported products are coordinated, planned, documented and analysed with feedback
  communicated to internal and external stakeholders as required.
• Manage social media, website, online advertising, email marketing, and digital activation campaigns.
• Plan and execute trade shows, print advertising, events, sponsorships, and experiential campaigns.
• Build and execute category marketing plans aligned to channel needs: Retail, Foodservice, Export, and e‑commerce.
• Analyse performance metrics and identify growth drivers.

ABOUT YOU

We’re looking for a marketer who blends creativity with commercial thinking — and who thrives in a fast‑paced, collaborative environment.

You have:

• Bachelor’s degree in Marketing
• 5+ years’ marketing experience, with a background in FMCG/Food (Retail or Foodservice essential)
• Proven success in brand management, NPD, and integrated marketing
  Strong digital capability across SEO, SEM, social, analytics and content
• Experience converting insights into actionable strategy
• Excellent communication skills (Mandarin/Cantonese highly regarded)
• Ability to manage multiple projects, stakeholders and deadlines
• A genuine passion for Asian and Western food culture

WHAT YOU'LL GET

• Competitive salary package
• 1 day WFH each week after probation
• Generous staff discounts across our full product range
• Access to structured learning & development pathways
• Access to our Employee Assistance Program (EAP) for confidential counselling and support
• A supportive, passionate team who loves great food and bold ideas

Ready to shape the future of Asian food in Australia?

If you’re a hands‑on marketing leader with commercial drive, creativity and a love for great food — apply now and help bring the next generation of our brands to life.