Job Description

About the Role

We are seeking a dynamic and strategic B2B Marketing Manager to drive growth and brand awareness for our legal tech solutions. This role is pivotal in shaping our go-to-market strategy, building strong relationships with law firms, corporate legal departments, and industry stakeholders, and positioning our organisation as a leader in the legal technology space.

Key Responsibilities

Strategy & Planning

• Develop and execute integrated B2B marketing strategies aligned with business objectives.

• Identify market trends, customer needs, and competitive positioning to refine messaging and campaigns.

Campaign Management

• Plan and deliver multi-channel campaigns (digital, events, content, email, social) to generate leads and nurture prospects.

• Collaborate with sales teams to align marketing initiatives with pipeline goals.

• Content & Thought Leadership

• Create compelling content (whitepapers, case studies, blogs, webinars) that highlights our expertise in legal tech.

• Position the organisation as a thought leader through industry events, speaking opportunities, and partnerships.

Digital Marketing

• Manage SEO, SEM, and paid advertising campaigns to increase visibility and inbound leads.

• Oversee website performance, analytics, and optimization for lead generation.

Stakeholder Engagement

• Build strong relationships with law firms, corporate legal teams, and industry associations.

• Support client retention and upsell initiatives through targeted marketing programs.

Analytics & Reporting

• Track, measure, and report on campaign performance, ROI, and pipeline contribution.

• Use data-driven insights to continuously improve marketing effectiveness.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 5+ years of B2B marketing experience, preferably in technology, SaaS, or professional services.

• Strong understanding of the legal industry or professional services sector is highly desirable.

• Proven track record in lead generation, campaign management, and digital marketing.

• Excellent communication, storytelling, and stakeholder management skills.

• Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms.

• Ability to thrive in a fast-paced, innovative environment.

What We Offer

• Opportunity to shape marketing strategy in a rapidly growing legal tech company.

• Collaborative and innovative work culture.

• Professional development and career growth opportunities.

• Competitive compensation and benefits package

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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