Job Description

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 1200000 (ie INR 5 - 12 LPA)

Min Experience: 3 years

Location: Mumbai

JobType: full-time

We are looking for a dynamic and hands-on Marketing Manager to lead brand storytelling, drive multi-channel growth, and build strong community connections. This role goes beyond strategy—you will be actively involved in execution across events, activations, product launches, and digital campaigns

You will play a key role in shaping the brand during a critical rebranding and expansion phase, helping position it as a culture-led, lifestyle-driven consumer brand.

Requirements

Key Responsibilities

Brand & Growth Strategy

• Define and execute comprehensive marketing strategies across digital, offline, and experiential channels
• Build and maintain a consistent and distinctive brand voice and visual identity
• Leverage analytics and consumer insights to drive data-informed growth decisions

Events, Pop-Ups & Brand Activations

• Conceptualize and execute brand activations, pop-ups, tasting experiences, and product launches
• Manage end-to-end event execution, including logistics, vendor coordination, and on-ground delivery.
• Develop impactful experiential campaigns to boost brand awareness and engagement

College & Community Marketing

• Plan and manage college fest sponsorships and campus marketing initiatives
• Build and scale campus ambassador programs across Tier 1 and Tier 2 colleges in India.
• Drive grassroots strategies to strengthen Gen Z community engagement

Content & Social Media

• Own the content strategy and social media growth roadmap.
• Manage influencer collaborations and creator partnerships
• Work closely with creative teams to deliver engaging and high-impact content.

Team & Agency Management

• Lead and manage internal teams, freelancers, and external agencies.
• Ensure alignment across brand, creative, and performance marketing initiatives
• Maintain efficiency through structured project management processes and tools.

Required Qualifications

• 3–7 years of experience in marketing, with at least 2 years in a leadership or independent contributor role.
• Proven experience in executing events, brand activations, or experiential campaigns
• Experience in campus marketing or youth-focused initiatives, with strong understanding of Gen Z audiences.
• Ability to balance strategic thinking with hands-on execution
• Strong proficiency in Adobe Creative Suite and marketing tools.
• Demonstrated ability to create impactful campaigns with measurable outcomes.
• Strong skills in writing creative briefs and reviewing marketing deliverables.

Tools & Expertise

• Analytics: Google Analytics 4, Hotjar, Mixpanel
• Adobe Suite: Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, XD
• CRM & Email: HubSpot, Mailchimp / Klaviyo
• Design & Content: Canva, Figma (basic), CapCut
• SEO: Ahrefs / SEMrush, Google Search Console
• Project Management: Notion, Trello, or Asana

Nice to Have

• Experience working with D2C brands, startups, or consumer-focused businesses
• Existing college ambassador or influencer networks
• Familiarity with regional language content (Hindi or other languages)
• Experience building community-driven or culture-led brands

Core Skills
Brand Strategy | Brand Activations | Content Marketing | Social Media Marketing | Team Management | Brand Communication | Marketing Strategy