Job Description

Marketing Manager

Department: Global Marketing

Employment Type: Full Time

Location: Guatemala

We are looking for an experienced and results-oriented Marketing Manager.In this role, you will be responsible for leading the development and execution of marketing strategies to grow inDrive’s presence.

Key Responsibilities

• Develop and execute engaging regional marketing strategies to attract and retain users, with a strong focus on local insights and audience behavior.
• Dig deeper into market insights to effectively communicate the unique advantages of our model.
• Manage and optimize marketing budgets efficiently because great marketing isn't about how much you spend, but how smartly you spend it.
• Strengthen partnerships by regularly meeting with local agencies and collaborators to ensure impactful marketing execution.
• Create and localize content, ensuring that we don't just rely on global assets but produce highly relevant and engaging local content tailored for specific markets.
• Explore additional local marketing channels, beyond the standard digital and offline mix, to maximize visibility and relevance in each region.
• Be on the ground, actively participating in local market activations, engaging with partners, and ensuring successful execution of campaigns in target cities.
• Collaborate with cross-functional teams, aligning marketing efforts with product development, business operations, and driver relations.
• Monitor performance metrics, reporting results and refining campaigns based on data insights.

Skills, Knowledge and Expertise

• Experienced Marketer: 5+ years in digital, performance, or growth marketing, but you’re never convinced you know everything.
• Ability to craft compelling marketing strategies.
• Strong analytical skills with proficiency in handling large datasets.
• Proactive and Independent.
• Skilled in working with diverse teams across cultures.
• TechSavvy: Comfortable with key marketing tools and analytics platforms.
• Conversacional advance level of english (B2-C1).

Conditions & Benefits

• Base salary, local benefits.
• Unlimited opportunities for professional and career growth, regular external and internal training from our partners
• The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry