Digital Marketing Specialist
Location: Dubai, UAE
Company: Meraki Real Estate Development
Employment Type: Full-time
Responsibilities -
Lead Generation & Campaign Execution
Plan, launch, and manage lead generation campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms to attract and convert high-quality leads.
Content Development-
Write or coordinate marketing copy, social media content, email campaigns, and video scripts aligned with brand goals.
Performance Analysis -
Track KPIs, analyse campaign performance, and optimize for ROI across platforms.
Branding & Visual Coordination -
Work with design and media teams to ensure visuals, creatives, and videos align with campaign goals.
Social Media Management -
Develop and execute social media strategies to enhance brand presence and engagement.
Email Marketing -
Design and implement email marketing campaigns for lead nurturing and promotions.
SEO & SEM -
Optimize website content for search engines and manage paid search campaigns to drive qualified traffic.
Analytics & Reporting -
Monitor and evaluate campaign performance using tools like Google Analytics and Facebook Insights, providing actionable insights and recommendations.
Requirements
Education: Bachelor’s degree in marketing, Business, Communications, or a related field preferred.
Experience: Minimum 2 years in digital marketing with mandatory real estate experience
Skills: Proficiency in digital marketing tools and platforms; strong communication and creative skills.
Languages: Fluency in English; Arabic is a plus.
The Meraki Group is a multinational, multiproduct group which started its operations in the UAE in 2015. It spans businesses across education, real estate and allied industries and services.
At Meraki, passion and attention to detail are at the heart of everything we do. We are committed to providing the best possible experience for our customers, and we believe that this starts with a deep love for what we do. Whether we are creating a new product, providing a service, or simply interacting with our customers, we approach every task with enthusiasm and care. Our mission is to be a customer-focused company that delivers exceptional experiences and value through our passion, expertise, and attention to detail.
