Abbott

Marketing Manager

Abbott  •  Shanghai, CN (Onsite)  •  1 month ago
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Job Description

We are seeking a commercially driven and execution-focused Marketing Manager to accelerate business growth in the China market.

This role requires a strong sales mindset, hands-on field engagement, and proven team leadership capability. The ideal candidate has solid experience in cardiovascular and/or neurovascular high-value medical device industry and understands how to translate marketing strategy into measurable commercial outcomes.

The position plays a critical role in driving revenue growth, leading cross-functional collaboration, executing high-impact academic initiatives, and ensuring stable product supply to support sustainable business expansion.

Key Responsibilities

1. Revenue-Driven Marketing Strategy & Business Ownership

Develop and execute annual marketing plans aligned with China commercial objectives and global strategy

Translate business goals into actionable marketing initiatives with clear revenue and market share targets

Monitor key KPIs including sales growth, tender win rate, product penetration, and marketing ROI

Identify growth acceleration opportunities and proactively address business gaps

Take ownership of assigned product portfolio performance

2. Cross-Functional Leadership & Business Alignment

Drive strong collaboration with Sales, Regulatory, Clinical Affairs, Supply Chain, Finance, and Global Marketing

Act as a strategic bridge between China commercial team and global headquarters

Ensure marketing initiatives comply with regulatory and compliance requirements

Partner closely with Supply Chain to secure stable product availability and optimize inventory planning

Support demand forecasting accuracy to minimize supply disruption risks

3. Field-Focused Product Management & Launch Excellence

Lead product lifecycle management, including launch planning and commercialization strategy

Conduct regular field visits to understand customer needs and competitive landscape

Develop competitive response strategies and pricing recommendations

Design and deliver structured product training and sales enablement programs

Ensure effective execution of go-to-market initiatives in collaboration with Sales

4. Academic Leadership & Key Project Execution

Lead and execute strategic academic projects with clear commercial objectives

Build and maintain strong relationships with KOLs in cardiovascular and neurovascular fields

Drive high-impact congress activities and hospital-level academic programs

Track and evaluate ROI of key academic initiatives

Support major tenders, listing processes, and strategic account development

5. Team Leadership & Capability Development

Lead, coach, and develop marketing team members

Set clear performance objectives and ensure accountability

Build a high-performance, commercially oriented marketing team

Foster a culture of ownership, collaboration, and execution excellence

Qualifications

Education

Bachelor’s degree or above in Medical, Biomedical Engineering, Marketing, or related field

MBA preferred

Experience

Minimum 8 years of experience in the medical device industry

Solid experience in cardiovascular and/or neurovascular high-value consumables

Proven marketing team management experience with direct reports

Sales experience in medical devices is highly preferred

Experience in multinational medical device companies is a plus

Core Competencies

Strong commercial acumen and sales-oriented mindset

Strategic thinking with strong execution capability

Excellent cross-functional collaboration skills

Strong analytical and data-driven decision-making capability

Influencing and leadership skills

Fluent English communication (written and spoken)

Ability to work effectively in a fast-paced, matrix organization

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Sales Support & Administration

DIVISION:

CRM Cardiac Rhythm Management

LOCATION:

China > Shanghai : Unit 02-07, 15th Floor,Henderson 688,No.688 West Nanjing Road, Jingan District, Shanghai

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

Abbott

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Industry
Healthcare & Social Services
Company Size
10,000+ employees
Headquarters
Abbott Park, Illinois
Year Founded
Unknown
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