Job Description

• Develop and execute 360° go-to-market strategies aligned with market trends and business needs
• Plan and manage integrated marketing campaigns across PR, digital, social media, CRM, offline and experiential channels
• Drive brand positioning and storytelling, ensuring visual and message consistency across all consumer touchpoints and brand guideline
• Manage marketing calendar, budgets, project timelines, and coordination with external partners
• Utilize HQ asset and create local content to generate consistent brand buzz through efficient marketing channels
• Monitor and analyze KPIs, campaign performance, and return on investment (ROI) to continually optimize marketing efforts

• Degree holder, preferably in Marketing, Business or relevant disciplines
• Minimum 5 years’ relevant experience in marketing preferably on consumer electronics products
• Excellent writing, communication and interpersonal communication skills
• Familiar with marketing analytics tools (e.g. adobe analytics, google analytics, meta actionable insight) is a plus
• Ability to work independently and as a team 
• Strong project management skill and attentive to details, able to handle multi-tasks
• Well organized with high level of initiative