Job Description

We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing.

This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue.

• Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms
• Define and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists
• Design, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunities
• Experiment with messaging, value propositions, hooks, and offers across outbound channels
• Collaborate with sales teams to ensure effective lead handoff and continuous feedback loops
• Capture, manage, and convert inbound demand from website traffic, campaigns, and marketing events
• Leverage intent data tools (e.g., Leadfeeder or equivalent) to identify high-intent accounts
• Develop automated outbound follow-up strategies triggered by inbound engagement signals
• Optimize conversion pathways across the funnel from visitor to lead to marketing-qualified lead (MQL)
• Plan, launch, and promote LinkedIn events, webinars, and virtual engagement programs
• Design and implement pre-event and post-event nurture sequences
• Support lead warming and engagement prior to sales outreach
• Repurpose event insights and engagement data into outbound messaging strategies and retargeting campaigns
• Manage and optimize LinkedIn retargeting campaigns
• Build, segment, and maintain retargeting audiences including website visitors, engagement audiences, and existing leads
• Align paid media strategies to funnel stages (TOFU, MOFU, BOFU)
• Partner with content resources to develop effective ad copy and conversion-focused landing pages
• Partner with the Marketing Director to define content requirements that support demand generation objectives
• Provide direction and briefs to internal content teams, agencies, or freelancers
• Translate outbound campaign insights into inbound content themes
• Ensure all content initiatives prioritize conversion and pipeline performance
• Own and track key demand generation KPIs including leads, MQLs, SQLs, and pipeline contribution
• Design and execute ongoing experimentation to improve conversion rates and lead volume
• Deliver performance reporting with actionable insights and recommendations
• Continuously analyze and optimize funnel efficiency and campaign performance

Competencies

• Strong expertise in B2B growth marketing strategies
• Deep knowledge of outbound automation, prospecting, and enrichment technologies
• Advanced understanding of inbound marketing funnels and lifecycle nurturing programs
• Strong analytical and data-driven decision-making skills
• Excellent cross-functional collaboration and stakeholder communication skills
• Results-oriented mindset with strong accountability for pipeline and revenue outcomes
• Strong copywriting and messaging development capabilities across multiple channels
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Requirements

• Minimum of 5+ years of experience in B2B demand generation, growth marketing, or related field
• Demonstrated success building and scaling outbound lead generation programs
• Hands-on experience with marketing automation and enrichment platforms such as PhantomBuster, Clay, or similar tools
• Proven experience leveraging intent data and inbound demand capture strategies
• Experience collaborating closely with sales teams to improve lead quality and conversion
• Strong ability to analyze performance data, test strategies, and optimize marketing outcomes
• Excellent written communication and copywriting skills across social media, email campaigns, press releases, and marketing assets