Job Description

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

At Wolt, we create technology that brings joy, simplicity, and earnings to neighborhoods around the world. From restaurant food to retail, we’re building the delivery of (almost) everything — and we’re just getting started.

We’re now looking for a Marketing Manager to join our local Marketing team in Sofia; ideally someone who thrives in a broad, hands-on marketing role. In this role, you’ll bring Wolt’s story to life in your market by leading local commercial and content/social media marketing efforts. You’ll report to the Marketing Lead and play a key role in driving growth across all our business lines — from restaurants and retail to new verticals.

You’ll work at the intersection of creativity and strategy: managing local partnerships, building campaigns that resonate with customers, and driving meaningful community engagement. This is your chance to shape how Wolt shows up locally — building brand love and loyalty, one campaign at a time.

What you’ll be doing

As a Marketing Manager, you’ll be the driving force behind Wolt’s local marketing initiatives — bringing our brand to life across cities, communities, and digital channels. You’ll turn insights into creative campaigns, partnerships, and experiences that strengthen our local presence and drive growth across all business lines. This is a hands-on role where you’ll get to blend strategic thinking with creative execution, while collaborating closely with local teams and regional marketing partners to make an impact that truly resonates.

Day-to-day in this role you’ll:

• Lead and manage local marketing campaigns from concept to execution — ensuring they’re engaging, effective, and true to Wolt’s brand.
• Build strong relationships with local partners and merchants to co-create marketing initiatives that drive visibility and mutual growth.
• Develop and implement the local social media strategy, crafting authentic, relevant, and community-driven content.
• Collaborate with local influencers to produce creative, high-impact content that connects with our audience.
• Activate both organic and paid hyper-local initiatives such as events, guerrilla marketing, and partnerships with community brands.
• Partner with the regional marketing team to ensure that local campaigns align with broader business goals and brand guidelines.
• Track, analyse, and report on campaign performance — translating insights into actionable improvements.
• Support campaign planning for new city or area launches, helping to build excitement and awareness in new markets.

Our humble expectations

• Experience managing and executing marketing campaigns across multiple channels (social, partnerships, events, influencer).
• Proven experience collaborating with cross-functional stakeholders, ideally across commercial, operations, and content teams.
• Strong analytical mindset — confident in using data to measure campaign effectiveness and inform future strategies.
• Hands-on experience managing social media content and community engagement.
• Comfortable juggling both strategy and execution in a fast-paced environment.
• Previous experience in food delivery, on-demand services, or e-commerce is a plus.

What we offer

At Wolt, you’ll join a team that’s fast-moving, creative, and collaborative — with plenty of room to make your mark.

You’ll have the opportunity to:

• Lead local marketing initiatives that directly shape Wolt’s presence in your market.
• Experiment with new ideas and see your impact fast.
• Work with inspiring teammates across multiple functions and countries.
• Grow your skills in a high-paced, international environment where learning never stops.

Next steps

If this sounds like the challenge you’ve been looking for, we’d love to hear from you! Submit your application and our Talent Acquisition Partner will be in touch.

Our hiring process typically includes:

• An introductory chat with our TA team.
• A conversation with the Hiring Manager.
• A practical task or case study (for relevant roles).
• Final interviews with the wider team.
• We review applications on a rolling basis — so apply today!

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.