Welcome to KONE! We are a diverse team of over 60,000 employees, enabling safe, sustainable, and effortless people flow for billions of city dwellers every day. Innovating together across everything we do, we show the way for the good of our planet and its people. Here, you are welcomed as you are, your courage is celebrated, and your impact rewarded. Grounded by our strong roots stretching back over a century, our exciting journey continues – join us and let’s shape the future of cities together!
1. Marketing Content Strategy & Execution
1. 营销内容策略与执行
ï Develop and implement a content roadmap aligned with brand strategy, including case studies, brochures, videos, and digital assets for architects, developers, facility managers, and end-users.
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ï Manage the full content lifecycleâfrom ideation to performance trackingâto ensure it resonates with target audiences and supports lead generation.
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ï Collaborate with product, sales, and R&D teams to create customer-centric content highlighting innovation, safety, and sustainability.
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2. Brand Building & Management
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ï Ensure consistent messaging, visual identity, and brand experience across all touchpoints, in line with global guidelines.
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ï Monitor competitors and adapt content strategies to market trends and customer needs.
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3. Social Media & Digital Marketing
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ï Lead social media strategies on platforms like WeChat, Red, and TikTok, managing content calendars, community engagement, and paid campaigns to boost brand awareness.
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ï Analyze metrics to optimize content strategy, improve engagement, and drive traffic to corporate sites and lead-generation portals.
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ï Stay updated with digital marketing trends and leverage new tools to innovate social media initiatives.
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4. Event Strategy & Execution
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ï Plan and execute large-scale events such as trade shows (e.g., home-lift expo, CIIE), product launches, and customer summits, managing budgets and cross-functional coordination.
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ï Oversee event pre-promotion, on-site execution, and post-event follow-up to ensure maximum ROI through lead capture and stakeholder engagement.
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1. Professional Experience
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Bachelorâs degree or higher in Marketing, Communications, Business Administration, or related fields; MBA is a plus.
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5+ years of B2B marketing experience in sectors like elevator, construction, smart buildings, or manufacturing.
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Proven success in content development, brand management, and social media strategy; experience with large-scale events is highly desirable.
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Familiarity with digital marketing tools (Adobe Analytics, Canva, Adobe Creative Suite) and social media platforms.
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2. Core Competencies
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Fluent English proficiency essential for global collaboration.
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Optimistic, proactive mindset suited for fast-paced environments.
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Excellent communication, negotiation, and cross-functional collaboration skills.
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Strong strategic thinking, project management, and problem-solving abilities, with attention to detail and data-driven decision-making.
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At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.
Read more on www.kone.com/careers
We shape the future of cities.
