Key Responsibilities

1. Marketing Strategy & Brand Management

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  Develop and implement the overall marketing strategy aligned with Lean Energy Kenya’s business objectives.

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  Build and strengthen the company brand across B2B, industrial, and institutional markets.

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  Ensure consistent brand messaging across all marketing channels and materials.

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  Conduct market research to identify industry trends, customer needs, and competitive positioning.

2. Lead Generation & Business Support

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  Design and execute lead generation campaigns to support sales and business development teams.

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  Work closely with sales and technical teams to develop sector-specific marketing campaigns.

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  Support tender marketing, proposals, and capability statements where required.

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  Track marketing-qualified leads (MQLs) and support conversion to sales opportunities.

3. Digital & Content Marketing

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  Manage digital marketing activities including website content, SEO, email marketing, and social media.

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  Develop technical and commercial content such as case studies, brochures, presentations, and thought leadership articles.

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  Oversee external agencies for digital marketing, design, and media buying where applicable.

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  Monitor and report on digital performance metrics and ROI.

4. Corporate Communications & PR

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  Manage corporate communications, announcements, and public relations initiatives.

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  Coordinate participation in industry events, exhibitions, conferences, and stakeholder forums.

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  Support internal communications and employer branding initiatives.

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  Maintain relationships with the media, industry bodies, and strategic partners.

5. Marketing Operations, Budget & Reporting

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  Develop and manage the marketing budget and ensure cost-effective execution.

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  Track marketing KPIs and prepare regular performance reports.

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  Ensure compliance with company policies and brand guidelines.

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  Continuously improve marketing processes and tools to enhance efficiency and impact.

Requirements

Qualifications & Experience

Academic Qualifications

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  Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

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  A postgraduate qualification or professional marketing certification is an added advantage.

Experience

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  Minimum of 3–6years marketing experience, preferably in energy, engineering, industrial, utilities, or B2B sectors.

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  Proven experience developing and executing marketing strategies that support revenue growth.

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  Experience working closely with sales and technical teams.

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  Exposure to tender-driven or project-based environments is an added advantage.

Key Skills & Competencies

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  Strong strategic and analytical thinking

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  Excellent communication and stakeholder management skills

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  Digital marketing and content development expertise

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  Ability to translate technical solutions into compelling value propositions

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  Strong project management and execution skills

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  Commercial awareness and results-driven mindset

Preferred Industry Background

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  Energy, renewable energy, boilers, utilities, engineering services, or industrial solutions Added advantage

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  Experience in the Kenyan or East African market is highly desirable.