Job Description

Job Details

Job Location Conover, NC 28613 Position Type Full Time

We are seeking a Marketing Manager to serve as Utili-Serve’s first in-house marketing hire. This is a unique opportunity for someone who is both strategic and hands-on. In this role, you will manage content, branding, and communications while building the foundation for a future marketing department. The right candidate will enjoy creating engaging materials today while also shaping how marketing supports our growth, employee engagement, and company reputation in the years ahead.

Key Responsibilities

Hands-On Execution

• Manage Utili-Serve’s social media presence (LinkedIn, Facebook, etc.) with engaging, professional content.
• Write, edit, and design marketing materials including company newsletters, brochures, and presentations.
• Manage updates to the company website, ensuring accurate and compelling content.
• Capture photos and video (or coordinate vendors) to highlight projects, employees, and culture.

Brand & Communication

• Ensure consistent branding and messaging across all internal and external communications.
• Partner with leadership and HR to strengthen internal communications and employee engagement.
• Develop content that highlights company milestones, project achievements, and employee stories.

Strategic Foundation

• Establish marketing processes, tools, and guidelines that can scale as the company grows.
• Support recruiting efforts by building Utili-Serve’s employer brand.
• Partner with business development as needed to enhance proposals and customer-facing materials.
• Track engagement metrics and provide recommendations for improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
• 4+ years of marketing experience, preferably in B2B or industrial/construction environments.
• Strong writing, editing, and storytelling skills.
• Proficiency in social media, content creation, and basic design tools (Canva, Adobe Creative Suite, or similar).
• Experience working independently and collaborating across teams.
• Highly organized, resourceful, and able to balance multiple projects.

Why Join Utili-Serve?

As Utili-Serve’s first in-house marketing hire, you will have the opportunity to shape how our company communicates, celebrates achievements, and engages both employees and customers. This role offers the rare chance to build a marketing function from the ground up in a growing company, and to see your work make an immediate impact.

About Utili-Serve

Utili-Serve offers services to power companies (both large and small), municipalities, and other energy providers. As a veteran-owned, family-operated company, our aim is to provide the highest, safest quality of service, while also operating with the utmost integrity for each customer we have the opportunity to serve. We pride ourselves on attention to detail, a commitment to safety, competitive pricing, and over 100 years of combined experience. Our professional services include turnkey substation construction and maintenance, protective relay services, nuclear plant construction, pneumatic and hydro excavations, and turnkey battery services. We are proud to be powering society forward into a safe, connected, and sustainable energy future.