This is a remote position.

Job Summary

The ideal candidate is both strategic and execution-focused, with a strong understanding of how digital channels, data, and content work together to influence the B2B buyer journey.

Key Responsibilities

1. Marketing Strategy & Planning

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  Develop and execute annual and quarterly marketing plans aligned with business and sales priorities.

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  Work closely with Sales, Product, and Digital teams to drive integrated go-to-market strategies.

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  Identify growth opportunities across acquisition, retention, and partner channels.

2. Digital, Social & Content Marketing

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  Own and optimise
  digital marketing channels
  including social media (LinkedIn, Meta, YouTube, etc.), website, email, and paid campaigns.

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  Plan and manage
  content calendars
  covering thought leadership, product marketing, customer stories, and partner content.

• 
  Use digital platforms to drive
  lead generation, brand awareness, and account engagement
  .

3. CRM, Customer Engagement & Retention

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  Manage CRM-driven campaigns including segmentation, automation, lead nurturing, and performance tracking.

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  Lead lifecycle programs such as onboarding, upsell, cross-sell, and reactivation.

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  Support Account-Based Marketing (ABM) and enterprise account engagement.

4. Partnership & Channel Marketing

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  Execute co-marketing campaigns with technology partners, distributors, and ecosystem players.

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  Drive joint webinars, digital campaigns, events, and co-branded content.

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  Strengthen partner visibility and pipeline contribution through digital and offline channels.

5. Campaigns, Events & Demand Generation

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  Run integrated campaigns across
  digital, social, events, and partner channels
  .

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  Manage enterprise and industry events, exhibitions, and customer roundtables.

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  Track leads, conversions, and ROI from all marketing activities.

6. Brand, Communications & Marketing Operations

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  Ensure brand consistency across digital platforms, campaigns, and sales materials.

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  Oversee production of marketing assets including case studies, videos, social content, and presentations.

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  Manage budgets, timelines, reporting, and agency or vendor partners.

Requirements

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  Bachelor’s Degree in Marketing, Business, or Communications.
• 
  5–8 years of B2B marketing experience, ideally in technology, telco, or enterprise solutions.
• 
  Strong experience in digital marketing, social media, and CRM-driven campaigns.
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  Proven track record in lead generation, customer engagement, and campaign optimisation.
• 
  Experience working with partners, vendors, or channel ecosystems is highly desirable.
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  Analytical, organised, and comfortable using data to improve marketing performance.
• 
  Strong communication and stakeholder management skills.

Benefits

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  Exposure to global team and work culture
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  Good structure and system in place
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  Dynamic and multi-national work environment
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  Supportive team culture and opportunities for professional growth