Job Description

/Objective

Experienced and strategic individual desired to lead our marketing initiatives, drive brand growth, and oversee campaigns that engage customers and strengthen market presence. This role requires a balance of creativity, analytical thinking, and leadership to ensure our marketing efforts align with business objectives.

The Marketing Manager is a visionary who will help shape and execute the company’s brand, growth, and customer engagement strategies. This role goes beyond managing day-to-day marketing activities—it requires a blend of foresight, creative innovation, and analytical rigor to drive sustainable business growth

Essential Functions

• Conducting market and competitor research, identifying target audiences and consumer trends, and using data analytics to inform decisions and measure campaign effectiveness

• Define and own the company’s marketing vision, positioning, and long-term strategy

• Align marketing initiatives with overall business objectives and revenue goals

• Build and protect the company’s brand identity across all channels

• Ensure consistent messaging, tone and visual representation

• Lead digital content and performance marketing strategies

• Expand market share through innovative customer acquisition and retention programs

• Conduct competitive analysis and market research to identify opportunities and threats

• Report results to executive leadership with transparency and clarity

• Continuously optimize campaigns based on data-driven insights

• Building and maintaining brand awareness and positioning, ensuring consistent messaging across all platforms

• Working closely with other departments, such as sales, product development, finance, and operations, to ensure cohesive strategies and meet company-wide goals.

• Plan, execute and optimize multi-channel marketing campaigns (digital, social, email, events, print)

• Track KPI’s and ROI for campaigns, providing regular performance reports

• Staying updated on market trends and competitor strategies, conducting market research, and gathering insights to inform marketing decisions and stay ahead in the industry

• Conceptualizing and implementing marketing strategy in alignment with business objectives

• Designing, planning, and executing effective marketing campaigns in line with the marketing strategy, and establishing metrics to measure campaign effectiveness and ROI

Competencies

• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Exquisite written, verbal, and presentation skills to effectively communicate plans and results
• Marketing automation and CRM tools
• Creative direction and storytelling
• Strong planning, communication and presentation skills
• Ability to apply logical thinking, reasoning and critical evaluation
• Analytical mindset with experience in marketing automation and analytics tools
• Ability to thrive in fast-paced, growth-oriented environments
• Exceptional communication and storytelling skills
• Strong knowledge across the entire spectrum of the marketing function, including brand marketing, PR, content management, digital marketing & performance marketing
• Adept at building relationships and liaising with multiple stakeholders
• Ability to translate complex supply chain concepts into clear, customer-focused messaging

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field required. Master's degree or applicable professional certifications a plus
• 10 years of experience in marketing with a proven track record of success
• Familiarity with digital marketing tools and platforms
• Strong expertise in digital marketing, brand strategy, and demand generation
• Excellent written & verbal communication skills and comfort dealing with the media
• Strategic, hands-on problem solving
• Strong knowledge of B2B marketing, digital platforms, and CRM tools

Supervisory Responsibility

This position has direct reports.

Work Environment

Work may be performed in a well-lit indoor office, production setting, outdoor/indoor shop environment, or enclosed vehicle with adequate ventilation and protection from extreme weather conditions.

Physical Demands

Sedentary physical activity involving non-strenuous administrative tasks. Manual dexterity sufficient to work with the fingers.

Position Type/Expected Hours of Work

This is a full-time, in-office position. Standard hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. Overtime may be required. AMPORTS supports a hybrid schedule with the ability to work from home one day per week, subject to supervisor approval.

Travel

Moderate overnight travel (15%–30%) by land and/or air.

Work Authorization / Security Clearance

Must be able to obtain a TWIC badge (Transportation Worker Identification Credential).

Other Duties

Please note: This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that may be required. Duties may change at any time with or without notice.

The salary range for this position is $100,000 to $125,000