Job Description

Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Sydney

Reporting To: Storm Allen

Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.
Our customers use Propeller’s integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller’s smart survey technology, we empower project teams to map, measure, and manage site activity.
Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor

Your Mission

As a Marketing Manager at Propeller, you’ll ensure the hard work of our Product squads reaches the hands of the customers who need it most. You won’t just be launching features; you’ll be crafting the narrative for your product group, executing integrated campaigns, and ensuring our customers maximise the value of their tools to solve real problems on site.

You’ll work side-by-side with our product team to support ongoing product releases and build marketing programs that drive genuine awareness. This role will see you involved from high-level strategy to hands-on execution across the customer lifecycle. You’ll collaborate closely with Creative, Demand Gen, and Regional Marketing teams to turn complex updates into compelling stories that drive real-world adoption.

Your Responsibilities

• Drive Product Awareness: You will lead the execution of GTM strategies, running integrated campaigns across email, social, paid ads, and blogs to drive demand and feature adoption.
• Craft Compelling Narratives: Working closely with product coordinators and the Creative team, you will refine product positioning and messaging to create value propositions that resonate with our customers.
• Ensure Launch Readiness: You will own all the communication for releases, ensuring internal teams (Sales, CS) and external customers are aligned and informed through seamless launch communications.
• Optimise Engagement: You will champion lifecycle marketing by using data to track performance (adoption, conversion) and iterating on messaging to keep customers engaged long after the initial product or feature launch.

Your Skills

• You have a bias for action and delivery, with experience ideating and executing integrated marketing campaigns across multiple channels.
• You are experienced in building campaign journeys and understand how to drive the continuous cyclical re-engagement of a customer base.
• You have strong analytical skills and the ability to pull insights out of marketing tools to measure success and inform your strategy.
• You thrive at stakeholder engagement, easily collaborating with Product & Engineering teams to translate technical concepts into simple, clear messaging.
• You’re adaptable and thrive in a fast-paced environment and are comfortable managing multiple timelines and shifting priorities without losing focus.

Bonus points for:

• You bring experience in agile environments and an understanding of how Product and Engineering teams operate.

Benefits

• Employee share options
• Professional development budget and leave
• The opportunity to take part in our mentorship program
• Mental health resources
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• Hybrid work arrangements and WFH equipment provided