Job Description

• Lead the strategic development of customer-centric, loyalty-based CRM initiatives focused on run-the-business objectives.
• Manage 1:1 campaigns from planning, briefing, and creative development through production, measurement, and performance evaluation (email & SMS).
• Oversee 1:1 and 1:many CRM calendars in coordination with local and global campaign management teams.
• Support customer strategy development and rewards/loyalty program enhancements.
• Develop Marketing Communications plans aligned with the broader brand marketing strategy.
• Collaborate with global CRM and cross-functional teams to enhance customer journeys, eCommerce initiatives, and engagement programs.
• Analyze campaign results against projections and optimize performance through data-driven insights.
• Drive seamless customer experiences across channels, including trigger-based and lifecycle email communications.
• Develop relevant content and communication strategies to maximize channel effectiveness and engagement.
• Identify opportunities to enhance customer experiences and build long-term loyalty.
• Partner with Customer Intelligence, Targeting, and IT teams to fully leverage marketing technology platforms.

• Bachelor’s Degree in Marketing, Advertising, or related field (or equivalent experience).
• 5+ years of marketing experience, preferably in CRM or campaign management.
• Strong understanding of consumer-centric marketing, creative development, and in-market execution.
• Experience managing cross-functional collaboration in a matrix organization.
• Excellent verbal and written communication skills with the ability to influence stakeholders at all levels.
• Strong analytical skills with experience leveraging consumer research and multiple data sources to develop marketing plans.
• Proven project management skills with strong attention to detail and results orientation.
• Experience with Oracle Responsys or IBM Unica; familiarity with Figma, project management tools, and Podio is a plus.