The Marketing Manager will work with the Chief Marketing Officer and the marketing team in the marketing department's day-to-day operations and long-term planning. This includes developing work plans, managing the marketing calendar, creating content, social media, community engagement, and events. A self-starter, an independent thinker with sound judgment, who has a creative mindset and strong organizational skills to manage and support various marketing activities.

Responsibilities include, but are not limited to:

• Marketing Campaigns and Marketing Calendar: Manage the execution and tracking of marketing initiatives across various platforms, including email, social media, events, and community outreach.
• Social Media Engagement: Manage social media engagement, including content creation, interacting with followers, and responding to questions or reviews received through our social channels.
• Market Research: Lead data collection on competitors and market trends to inform marketing strategies.
• Budget Tracking: Manage and monitor marketing budgets and processing-related expenses.
• Website Updates: Support updates to the organization's website, including content uploads and updates.
• Event Support: Provide the support needed to the Event Manager in organizing marketing and community events such as the gala and concerts. Responsibilities may include assisting with logistics, vendor coordination, registration, and promotional materials, as directed.
• Logistical support: Work with the Chief Marketing Officer and provide administrative support to execute the department's needs.
• Perform all other duties as assigned.

Education, Experience, and Qualifications:

• Bachelor’s degree in marketing, communications, or a related field preferred.
• Minimum of 5-7 years of relevant experience, including planning, digital marketing, and communications expertise.
• Proficiency in social media platforms and email marketing tools. Familiarity with graphic design tools, such as Canva or Adobe Creative Suite, is a plus.
• Proven ability to identify target audiences and design campaigns that engage, inform, and inspire action.
• Strong organizational skills and the ability to manage multiple projects effectively.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Spanish fluency is a plus, with excellent written and verbal communication abilities.
• Cultural competency to engage with diverse communities is highly valued.
• Can work independently and exercise judgement in decision making.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Problem-solving - Identifies and resolves problems promptly, develops alternative solutions, and uses reason even when dealing with emotionally charged topics.
• Communication and customer services - Ability to read, write, and communicate effectively in English. Spanish/Creole is a plus, but not required. Use terminology that is appropriate to the intended audience. Edit written work for spelling and grammar. Speaks clearly so others can understand. Demonstrates listening to and understanding information and ideas presented through spoken words and sentences, and requesting clarification when needed.
• Mathematical Skills - Applying basic arithmetic calculations to practical situations, including fractions, percentages, ratios, and proportions. Presents numerical data effectively.
• Ethics - Maintains high standards of ethical conduct, exhibits honesty and integrity, and refrains from theft-related, dishonest, or unethical behavior. Works with integrity and maintains confidentiality. Treats people with respect, keeps commitments, inspires the trust of others, works with integrity and ethics, and upholds organizational values.
• Planning and Organizing - Prioritize work activities, use time efficiently, and develop realistic action plans.
• Job Commitment - Accepts responsibility and demonstrates responsible behavior, initiative, and tenacity; Works with minimal supervision and is dependable.
• Professionalism - Adheres to all corporate policies and procedures, including occupational safety and health policies, and promptly responds to management directions. Maintain a professional demeanor with participants, staff, and other professionals. Project a positive image of Goodwill. Reacts well under pressure and accepts responsibility for their own actions. Follows through on commitments.
• Work Quality - Demonstrates accuracy, completeness, and neatness. Seek opportunities to enhance and promote quality. Applies feedback to improve performance. Monitors own work to ensure quality.
• Quantity of work - Produces work assigned by the manager efficiently and in a timely manner.
• Attendance/Punctuality - Report to work as scheduled and on time and remain on the job throughout regular work hours. Notify supervisor of lateness, absence, or if an urgent reason for leaving work arises. Commit to working long hours when necessary to reach goals; complete tasks on time or notify your supervisor of an alternative plan.
• Teamwork - Works and interacts with others to accomplish overall group goals; solicits feedback to maximize results.
• Safety and Security—Follow all procedures and report any safety deficiencies to your immediate supervisor. Use equipment and materials properly. Know what Material Safety Data Sheets (MSDS) are and where they are stored.
• Personal Characteristics—Dress in appropriate business attire. Conduct yourself professionally. Take initiative. Be dependable and accurate, and take pride in your work.
• Adaptability - Adapts to changes in the work environment, manages competing demands, and adjusts approaches and methods to fit the situation best. Can effectively deal with frequent changes, delays, or unexpected events.
• Analytical - Can understand diverse information, collect and research data, and use intuition and experience to complement data, helping to design workflows and procedures.
• Cost Consciousness Works within approved budget; develops and implements cost-saving measures; contributes to profits and revenue; conserves organizational resources.
• Detail-Oriented – Must be an organized professional with an excellent eye for detail.
• Diversity—Shows respect and sensitivity for cultural differences, educates others on the value of diversity, promotes a harassment-free environment, and builds a diverse workforce.
• Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Judgment—Displays willingness to make decisions; exhibits sound and accurate judgment; Supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
• Leadership – Exhibits confidence in oneself and others; inspires and motivates others to perform well; effectively influences the actions and opinions of others; accepts feedback from others; gives appropriate recognition to others. Must be highly reliable and able to carry out tasks autonomously and collaboratively.
• Motivation – Self-motivated and a self-starter. Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures oneself against a standard of excellence; takes calculated risks to accomplish goals. Persistent and results-oriented.
• Strategic Thinking Develop strategies to achieve organizational goals, understand the organization's strengths and weaknesses, analyze the market and competition, identify external threats and opportunities, and adapt strategy to changing conditions.

Physical Demands - The physical demands described here are those an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this job, the employee is regularly required to sit for extended periods. The employee must frequently use hands to finger, handle, feel, and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds. Specific visual abilities necessary for this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.

Work Environment - Able to work in a manufacturing environment.

Additional Information - This is an on-site position.